Key Responsibilities:

📍Lead the business development efforts across the products suite of the customer success department. 📍Lead the design and execution of growth strategies focusing on demand generation, user acquisition, driving site traffic, and product awareness for the product suite within Customer Success. 📍Drive the end-to-end execution of marketing campaigns across various channels, monitor and analyze their outcomes, and use these insights to inform future strategies. 📍Develop consistent marketing content for use across deliverables, including websites, blogs, documentation, and others as needed. 📍Collaborate with cross-functional teams to ensure all initiatives are cohesive and aligned with the company’s broader objectives. 📍Stay current with emerging web3 trends, competitive landscape, and customer feedback to identify opportunities and address potential challenges proactively. 📍Gain a deep understanding of the target customers to identify needs and pain points through a combination of qualitative and quantitative research.

Would be great if you brought this to the role

📍Working experience developing and deploying business development and growth campaigns. 📍An understanding of the Web3 industry, blockchain technology, and related trends. Familiarity across various marketing functions and marketing levers (social, events, growth platforms) 📍Experience with analytics and measurement tools (e.g. GA4, Google Tag Manager, MixPanel) 📍Strong self-starter - comfortable/willing to wear multiple “hats” as needed 📍Solid communication and interpersonal skills, able to work well with cross-functional teams. 📍Notable organizational and project management skills

Bonus Points:

📍Business development / growth / marketing experience in the context of web3.