WHAT YOU’LL DO

📍Go-to-Market Strategy: 📍Develop and lead end-to-end GTM strategies for new solution launches, product rollouts, and market expansions within the financial services sector. 📍Stakeholder Engagement: 📍Build and nurture relationships with key stakeholders within our financial services customer base. 📍Represent the company in various forums and conferences to enhance brand visibility and credibility. 📍Market & Customer Insights: 📍Conduct market research, competitive analysis, and customer segmentation to inform positioning and messaging. 📍Product Integration and Innovation: 📍Collaborate with the product team to ensure seamless integration of our offerings with blockchain-based financial services. 📍Identify opportunities for innovation and enhancements in our offerings to meet the evolving needs of the financial sector. 📍Product Positioning & Messaging: 📍Craft compelling value propositions tailored to financial services buyers (e.g., banks, fintechs, insurers, wealth managers).

ABOUT YOU

📍7-10 years of experience in go-to-market strategy, product marketing, or product management, within the financial services or fintech industry. 📍Deep understanding of B2B financial services markets, trends, and regulatory environments. 📍Deep understanding of the digital assets industry 📍Proven track record of successfully launching and scaling financial products in competitive markets. 📍Analytical mindset with experience using data to inform decisions. 📍Strong project management and organizational skills.

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