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Binance
Brand Reputation Analyst
atĀ Binance
about 15 hours ago | 19 views | Be the first one to apply

Brand Reputation Analyst

Full-time
Asia

About the company

The Binance Exchange is a leading cryptocurrency exchange founded in 2017 in Hong Kong. It features a strong focus on altcoin trading. Binance offers crypto-to-crypto trading in more than 600 cryptocurrencies and virtual tokens, including Bitcoin (BTC), Ether (ETH), Litecoin (LTC), Dogecoin (DOGE), and its own token Binance Coin (BNB).

Job Summary

Responsibilities:

šŸ“Monitor and analyze online conversations, media coverage, and social media mentions related to Binance and the cryptocurrency industry. šŸ“Identify potential reputation risks and develop strategies to address and mitigate them. šŸ“Prepare regular reports on brand sentiment, media coverage, and reputation metrics for internal stakeholders. šŸ“Collaborate with the PR and communications team to develop and implement proactive reputation management strategies. šŸ“Conduct competitive analysis to benchmark Binanceā€™s brand reputation against industry peers. šŸ“Engage with the community and respond to inquiries, comments, and feedback in a timely and professional manner. šŸ“Stay up-to-date with industry trends, news, and best practices in reputation management and crisis communication.

Requirements:

šŸ“Bachelorā€™s degree in Marketing, Communications, Public Relations, or a related field. šŸ“Proven experience in brand reputation management, public relations, or a similar role, preferably in the cryptocurrency or fintech industry. šŸ“Strong analytical skills and the ability to interpret data to drive decision-making. šŸ“Excellent communication and interpersonal skills. šŸ“Ability to work under pressure and manage multiple tasks simultaneously. šŸ“Proactive and strategic thinker with a keen eye for detail. šŸ“Familiarity with reputation management tools and social media monitoring platforms.

If this role isnā€™t the perfect fit, there are plenty of exciting opportunities in blockchain technology, cryptocurrency startups, and remote crypto jobs to explore. Check them on our Jobs Board.

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