About the company
The Binance Exchange is a leading cryptocurrency exchange founded in 2017 in Hong Kong. It features a strong focus on altcoin trading. Binance offers crypto-to-crypto trading in more than 600 cryptocurrencies and virtual tokens, including Bitcoin (BTC), Ether (ETH), Litecoin (LTC), Dogecoin (DOGE), and its own token Binance Coin (BNB).
Job Summary
Requirements:
šSocial Media Management: Develop and implement a comprehensive social media strategy across all our platforms including Instagram, Twitter, LinkedIn, YouTube and Facebook to increase our brand visibility, enhance user engagement, and boost audience growth. šContent Creation: Create engaging written, graphic, and video content that aligns with our brand guidelines and resonates with our audience. šThis includes creating regular posts, planning campaigns, producing newsletters, and writing blog posts. šCommunity Management: Engage with our online followers and influencers to foster a sense of community. This includes responding to comments and direct messages, promoting discussion amongst followers, managing Binance's online reputation and escalating any issues to the relevant team. šReporting and Analytics: Track, analyze and report on key social media and community engagement metrics to understand community sentiment and to inform strategy improvements. šTrend Monitoring: Stay updated with the latest social trends and crypto newsworthy happenings. šUtilize this information to ensure Binance Australiaās social media content is relevant, timely, and taps into trending conversations. šOur ideal candidate is passionate about digital assets, social media, and ready to foster our online community. It's a role for someone with an understanding of the principles of content marketing and an intuitive grasp of what makes people click. If you are a crypto enthusiast and have a knack for social media strategy and content creation, this is the perfect opportunity for you to shine.
Requirements:
šBachelors degree or currently studying in Marketing, Economics, or other related fields preferred. šStrong knowledge and interest in crypto. šExcellent English oral and written communication skills. šRelevant coursework, portfolio, or other experiences showing your ability to carry out the responsibilities listed above. šSelf-driven, organized, and comfortable working in a very fast-paced environment. šComfortable speaking out and showing proactivity in taking on new initiatives.