About the company
TheSoul Group is a leading creator business platform positioned at the heart of the creator economy. Our original videos, animations, and editorial stories inspire audiences in 21 languages, across 60 platforms and 20 websites. Together with our network of 15,000 talented creators, we reach over 5 billion followers and generate more than 100 billion monthly views on social media. As a global powerhouse in digital media, we drive viral success for creators and brands worldwide through a wide range of services, leveraging our expertise in content distribution, localization, and social media management. We’re the creators behind global phenomena such as 5-Minute Crafts and BrightSide, and we continue to expand our influence in the creator economy through strategic acquisitions like Mediacube and Underscore Talent. We’re a dynamic, remote-first global team, fostering award-winning creativity, a no-red-tape approach, and great vibes!
Job Summary
Responsibilities
đź“ŤOwn day-to-day YouTube channel operations with a strong focus on optimization and performance; đź“ŤMaintain channel hygiene, including metadata accuracy, categorization, tagging, playlists, and overall channel structure; đź“ŤOptimize titles, descriptions, tags, and packaging to improve CTR, retention, and overall performance; đź“ŤManage publishing cadence and ensure consistent content pacing aligned with strategy; đź“ŤWork closely with thumbnails: prepare briefs, select options, and iterate based on performance data; đź“ŤMonitor video and channel analytics; proactively suggest and implement data-driven improvements; đź“ŤExecute operational tasks in a fast-paced environment, with assignments distributed throughout the day in alignment with the US timezone; đź“ŤOccasionally participate in content-related tasks, such as clipping content in collaboration with video editors and writing or refining metadata; đź“ŤSupport Facebook publishing as a secondary platform, ensuring proper formatting and execution; đź“ŤFollow internal workflows and platform guidelines to ensure timely, accurate, and performance-oriented content delivery.
Requirements
đź“ŤProven experience managing social media content; đź“ŤExperience working with both YouTube and Facebook platforms, including publishing, optimization, and compliance standards; đź“ŤStrong understanding of YouTube platform mechanics (metadata, packaging, pacing, channel hygiene) and experience with performance analytics; đź“ŤDemonstrated ability to identify, evaluate, and scale content that resonates with target audiences
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