About the company
The Binance Exchange is a leading cryptocurrency exchange founded in 2017 in Hong Kong. It features a strong focus on altcoin trading. Binance offers crypto-to-crypto trading in more than 600 cryptocurrencies and virtual tokens, including Bitcoin (BTC), Ether (ETH), Litecoin (LTC), Dogecoin (DOGE), and its own token Binance Coin (BNB).
Job Summary
Responsibilities
šSupport to develop the user growth strategy for advanced earn business including but not limited to user campaigns, product development and marketing plan. šSupport to develop the user growth strategy for advanced earn business including but not limited to user campaigns, product development and marketing plan. šInitiate specific campaign and marketing proposals, and work closely with other internal teams (product team, data team and external partner) to deliver results. šMeasure ROI of campaigns across channels and translate findings into actionable, data-driven recommendations in order to improve future performance. šCopywriting and proof-reading content pieces, including announcement, social media, communications and so on. šUnderstand the dynamics of the industry, guide and enhance the user readership and following rate through content planning and other means.
Requirements
šHad experience in developing marketing strategy in driving user growth, hands on experience in operations, community management. šKnowledge in finance and crypto industry is required, knowledge of user acquisition, lifecycle management is desirable. šUser insight and modelling skills with strong business sense. šBasic knowledge about data analysis tools, proficiency using Excel/Sheets is a must. šBe able to work flexible and stretched hours to interact with the communities and partners. šFluency in English and Mandarin is required to be able to coordinate with global teams and stakeholders. šFully remote, open to candidates from different countries in Asia/Middle East time zone.
If youāre passionate about blockchain and decentralized technologies, explore more opportunities in web3 and cryptocurrency careers.