Responsibilities:

📍Lead growth marketing experimentation efforts with a focus on paid search, including test and learn design and execution, to improve conversion rates across channels. 📍Analyze campaign performance across various performance marketing channels and identify opportunities. 📍Collaborate with the design team to develop creative strategies based on industry best practices and data-driven learnings. 📍Work cross-functionally with analytics, finance, legal, and product teams to support marketing initiatives. 📍Manage and optimize Gemini’s performance marketing channels across app and web to drive scalable growth while maintaining CAC and LTV. 📍Oversee tracking and reporting for marketing channels in collaboration with marketing analytics teams. 📍Implement and monitor A/B tests to drive performance improvements across all channels. 📍Stay ahead of market trends and industry best practices to continuously refine marketing strategies.

Qualifications:

📍2-3 years of experience managing paid marketing channels, preferably within the crypto or finance industry. 📍Strong communication skills with the ability to work effectively across teams. 📍Hands-on experience with digital marketing channels, including paid search, paid social, and app-based advertising. 📍Experience with ad platforms such as Google Ads, Facebook Ads Manager & Apple Search Ads. 📍Familiarity with data analysis tools such as Excel, Tableau, Looker, or similar platforms. 📍Creative thinker with the ability to develop and execute innovative marketing strategies. 📍Self-starter who requires minimal direction and can manage projects independently. 📍Passionate about cryptocurrency and the Web3 ecosystem.

Looking for your next challenge? The world of crypto offers exciting roles in blockchain development, web3 innovations, and remote opportunities.