What You Will Be Doing

📍Increase Digital & Social Presence: Improve the reach of our product and brand across marketing and social touchpoints, and contribute towards various projects for the broader team when needed. 📍Content Marketing: Create content leveraging AI and/or freelancers that helps users discover, understand, and adopt CoinGecko’s API, tackling all stages of the consideration and conversion funnel, and maintaining high standards for clarity, structure, and readability. 📍Content Production: Produce high-quality and engaging content that can be adapted and repurposed for cross-channel use. Manage all aspects of content production from ideation to implementation, including everything from market research, copywriting, basic design, and distribution - all while ensuring that we’re meeting internal guidelines and are continuously adding value to the community. 📍Landing Page Creation: Support the creation and optimization of API landing pages, ensuring accurate content and messaging, clean formatting and alignment with SEO and CRO best practices. 📍Email Marketing: Support the production of monthly API newsletters and other business-as-usual (BAU) marketing initiatives, including drafting, formatting, and sending emails to engage and activate our API users. 📍Campaign Management: Execute end-to-end user campaigns and product launches, which include but are not limited to collaboration with clients and internal stakeholders, project management, setup, and ensuring the timely delivery of campaign deliverables. 📍Stay Plugged-In: Stay up-to-date with the latest cryptocurrency and marketing trends, trendjack trending narratives and breaking news all while remaining sensitive to current market sentiments. Overall, understand the needs of the market in order to remain relevant. 📍Maintain Playbooks: Participate in knowledge-sharing activities and ensure that existing workflows and new learnings are documented well. 📍Performance Reporting: Analyse and report on performance metrics across various channels, utilising insights to generate new ideas to improve future campaigns and content. Communicate feedback and learnings regularly. 📍Operational Support: Support existing workflows and ensure high-quality, timely execution of assigned tasks. 📍Work closely with team members, cross-functionally, and external freelancers. 📍You are required to support any ad hoc tasks as required by the company.

What We Look For In You

📍You are a developing T-shaped Marketer with at least 3-6 months of relevant work or internship experience. More importantly, you have a strong interest in one (or more) marketing channels, such as social media, content, email marketing etc. Having a Bachelor’s degree in Business, Marketing, Communications or relevant fields is a plus. 📍Marketing Foundations: You have basic knowledge of various marketing skills such as market research, copywriting, storytelling, design (ie, Adobe, Canva), branding, UI/UX (ie, Figma), HTML/CSS and analytics (ie, GSheets, Google Analytics, SQL).

The crypto industry is evolving rapidly, offering new opportunities in blockchain, web3, and remote crypto roles — don’t miss your chance to be part of it.