About the company
2UP.io is a brand new and exciting online casino and sportsbook that is getting ready to launch. We are a spin off from one of the most well known brands that has been a principal sponsor of English Premier League football teams. Our focus is on the next generation of iGaming with an emphasis on cryptocurrency, original games, sports and esports for the global stage.
Job Summary
What You’ll Do:
📍Strategy Development: Shape and implement social media and streaming partner strategies to acquire and convert social media and streaming viewers. 📍Influencer Acquisition: Identify, engage, and negotiate partnerships with top affiliates and streaming influencers across social media and streaming platforms. 📍Campaign Execution: Contribute to creating and deploying influencer campaigns and work closely with influencers on campaign content and scripts. 📍Performance Tracking & Analysis: Track referrals, live stream data, ROI, and other campaign metrics to ensure effective, data-driven decisions. 📍Budget Oversight: Manage budget allocations for influencer partnerships, focusing on acquisition and viewer conversion. 📍Reporting: Regularly report on campaign performance, providing insights on goal alignment and areas for improvement. 📍Operational Support: Offer hands-on support to streaming partners throughout campaign cycles.
Job Requirements:
📍Experience: Minimum of 3+ years in influencer marketing, streaming, or social media management, ideally with experience in a recognized brand within iGaming or Blockchain/Crypto. 📍Affiliates: Experience sourcing, connecting and negotiating with online affiliates, especially iGaming SEO review sites. 📍Platform Expertise: Proven knowledge of social media channels including Twitter, YouTube, TikTok, Instagram, Telegram, and Discord. 📍Analytical Skills: Strong ability to analyze data and ROI metrics, with intermediate Excel skills. 📍Independent & Remote Ready: Proven success in managing projects solo or remotely, with a passion for working in fast-paced environments. 📍Adaptable: Thrives in a fast-paced setting, handling multiple projects simultaneously and a global team perspective.