About the company
Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services. Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.
Job Summary
Responsibilities
šCoordinate and execute experiential and community marketing activations, events, and initiatives to drive brand awareness, user growth, and engagement. šWork closely with internal teams to ensure activations align with business goals, brand messaging, and campaign strategies. šManage logistics for events, roadshows, campus/community programs, and partner-led initiatives, ensuring seamless end-to-end execution. šBuild and nurture relationships with local communities, partners, influencers, and event organizers to strengthen the companyās presence and reputation. šTrack and analyze activation performance, collect feedback from participants, and provide insights and recommendations for continuous improvement. šMaintain organized records of activation calendars, budgets, reports, and marketing collaterals for accessibility and consistency. šSupport the Business Development and Partnerships team in delivering joint activations, co-branded events, and strategic collaborations. šProvide administrative and operational support for the marketing team, including vendor coordination, budget requests, and approvals.
Requirements
šStrong interest in cryptocurrency, blockchain, and digital finance innovation. š3-5 years of experience in event management, activations, or experiential marketing, ideally in tech, fintech, or life> šConfident communicator and relationship-builder; comfortable engaging with communities, partners, and event participants. šProactive, resourceful, and adaptable in fast-paced, ever-evolving environments. šComfortable using data and feedback to evaluate activation success and inform future strategies. šCollaborative team player with a results-driven mindset and passion for growing communities.
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