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Binance
PR and Marketing Specialist Gulf Binance
2 months ago | 238 views | 1 applications

PR and Marketing Specialist Gulf Binance

Full-time
Taipei

About the company

The Binance Exchange is a leading cryptocurrency exchange founded in 2017 in Hong Kong. It features a strong focus on altcoin trading. Binance offers crypto-to-crypto trading in more than 600 cryptocurrencies and virtual tokens, including Bitcoin (BTC), Ether (ETH), Litecoin (LTC), Dogecoin (DOGE), and its own token Binance Coin (BNB).

Job Summary

Job Responsibilities:

📍Lead multi-channel communications strategy for driving awareness and conversion of Binance TH by Gulf Binance including communications on proper distribution channels (social media, user emails, etc.) 📍Build rapport with local tech, finance, and crypto related media, both traditional and digital. 📍Monitor and execute important events, with special emphasis on media relations and cooperation. 📍Write and facilitate press releases, blogs and marketing materials, including scripts, presentations, emails/newsletters, and social media and website copy. 📍Organize and possibly lead in speaking engagements and manage grassroots events and partnerships, and evaluate inbound requests. 📍Plan, Coordinate and Project manage 360 integrated digital marketing campaigns to drive user growth, engagement and retention. 📍Marketing/ PR and Creative Agency Management and Execution.

Job Requirements:

📍3-5 years of Professional PR & Marketing experience. 📍Understanding and high interest in the Crypto industry is a must. PR/Marketing/Creative Agency Management Experience a plus. 📍Experience in policy and/or corporate communications with background in financial and or cryptocurrency sectors a plus. 📍Experience working with media/reporters, notably in the financial, business or cryptocurrency sector. 📍Superior creative and communications skills; well versed in both English and Thai Language 📍Proven success in leading and execution of creative growth marketing campaigns eg. digital channel acquisition, operation campaign design, content marketing, user journey mapping, email marketing, user segmentation, top of funnel growth and funnel optimisation. 📍Strong written communication capacity and interpersonal skills: be able to build and manage strong relationships with their team, cross-functional colleagues, and external partners. Inspirational to your team and partners.

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