Key Responsibilities

📍Influencer Strategy & Pipeline 📍Identify, vet, and onboard fintech/finance influencers across TikTok, Linkedin, YouTube, and X. 📍Build a pipeline of LinkedIn thought leaders in payments, fintech, and Web3. 📍Partner with the marketing team to continuously source new KOLs. 📍Campaign Development 📍Design and execute influencer campaigns that drive engagement, acquisition, and credibility. 📍Balance “fun, creative content” (memes, reels, TikTok trends) with “serious thought leadership” (LinkedIn posts, podcasts, fintech blogs). 📍Stakeholder Management 📍Own end-to-end influencer relationships: negotiation, contracts, creative briefs, content review, and performance tracking. 📍Coordinate across product, marketing, and leadership to ensure influencer campaigns map to product launches and UR's positioning. 📍Performance & ROI 📍Define KPIs for influencer campaigns (reach, engagement, acquisition cost, ROI). 📍Build reporting dashboards to keep leadership looped in on performance.

What We're Looking For

📍Background: 3–6 years in influencer marketing or partnerships, ideally with fintechs, neobanks, or consumer tech apps. 📍Influencer chops: Hands-on experience managing influencer deals, from micro to macro, across TikTok/Instagram/YouTube. 📍Thought leadership savvy: Comfort working with LinkedIn KOLs in fintech/Web3, not just “hype influencers.” 📍Product literacy: Ability to understand and communicate payments, card products, and fintech UX in a way that influencers can run with. 📍Creative pulse: Strong sense of what “works” on TikTok/Instagram today — trends, reels, and storytelling mechanics. 📍Global lens: APAC-first experience (Singapore preferred), with ability to work across diverse markets.

The future of finance is here — whether you’re interested in blockchain, cryptocurrency, or remote web3 jobs, there’s a perfect role waiting for you.