About the company
BitMEX is the world’s leading cryptocurrency derivatives trading platform, which has pioneered cryptocurrency trading through relentless commitment to change, and continues to set benchmarks for innovation, liquidity, and security today. As the world's most advanced peer-to-peer crypto-products trading platform and API, BitMEX gives knowledge, confidence, and precision to hundreds of thousands of traders, transacting billions of USD a day. Join us, as we build a thriving cryptocurrency ecosystem through strategic investments in emerging cryptocurrency technology, and create the future of digital financial services.
Job Summary
Key Responsibilities
📍Strategically identify, research, and acquire new Key Opinion Leaders (KOLs) and influencers across various platforms within the cryptocurrency ecosystem. 📍Negotiate favorable deals and contracts with KOLs, effectively overcoming objections to secure high-impact partnerships. 📍Develop product/brand positioning and messaging tailored for KOL activations, ensuring these are integrated into relevant marketing materials to support product launches/updates and highlight their features and benefits. 📍Design and execute integrated KOL-driven campaigns from strategy and brief, through execution, performance measurement, and effectiveness reporting. 📍Manage and optimize ongoing KOL relationships, continuously monitoring their performance against key metrics (e.g., trading volume, user conversions, engagement rates) and providing regular performance reports. 📍Ensure timely execution of planned campaigns in all targeted channels and follow up with measurement of those campaigns. 📍Ensure marketing materials produced by different parties, including KOLs, are consistent with the campaign’s messaging and brand guidelines. 📍Stay updated on emerging trends, competitor landscape, community feedback, and best practices in exchange products, growth hacking, and digital marketing, with a specific focus on influencer and KOL marketing.
Qualifications
đź“ŤExperience working in the crypto trading space, including key players, trends, and channels is essential đź“Ť3+ years of proven experience in growth hacking or performance marketing, specifically within the crypto industry, with a focus on KOL/influencer acquisition and management. đź“ŤDemonstrated ability to negotiate and close deals with external partners, along with strong objection handling skills. đź“ŤIn-depth knowledge of product/brand campaigns and how to leverage KOLs for maximum impact. đź“ŤExceptional creativity and the ability to think outside the box to develop unique and effective growth strategies, particularly through influencer channels. đź“ŤExcellent written and verbal communication skills in English and Russian, with the ability to create compelling content and present ideas clearly to diverse audiences.
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