Responsibilities

📍Lead the MarTech function for predictions, owning the roadmap for tools such as CDP, engagement platform, analytics, experimentation, and data pipelines. 📍Configure and manage CDP connections (e.g. data warehouse, analytics, ad platforms, engagement tools), ensuring high data quality and reliability. 📍Analyse customer behaviour and transaction data to identify key segments, triggers, and opportunities for personalisation and upsell. 📍Build and maintain audience definitions and segments in the CDP for acquisition, retention, and experimentation use cases. 📍Define tracking plans and event taxonomies that capture critical customer behaviours across products and platforms 📍Partner with Data to define metrics and dashboards that measure the impact of CRM initiatives. 📍Write API requirements and payload specifications for MarTech integrations. 📍Use templating/ scripting to enable dynamic content and complex personalisation logic in CRM campaigns. 📍Maintain up‑to‑date documentation (PRDs, specs, tracking plans, data flows) for all CRM initiatives. 📍Collaborate with Growth, Product, and Engineering stakeholders to define lifecycle strategies that enhance customer experience, activation, and retention across prediction markets. 📍Translate commercial objectives into clear lifecycle goals, test plans, and KPIs.

Requirements

📍5+ years of hands-on experience managing Customer Data Platforms (CDP) and CRM tools in a high‑growth environment. 📍Proven track record using CDP to drive measurable improvements in retention, engagement, and LTV. 📍Experience working with growth and product teams on experimentation, funnel optimisation, and lifecycle programs. 📍Strong SQL skills, with the ability to query large and complex datasets, build audience definitions, and self‑serve analysis. 📍Strong understanding of sporting events, and options-trading

The future of finance is here — whether you’re interested in blockchain, cryptocurrency, or remote web3 jobs, there’s a perfect role waiting for you.