What you will be doing:

📍Develop and implement CRM strategies: Create and execute CRM strategies to enhance customer engagement, retention, and loyalty. Define customer personas, segmentation, build automation, targeting strategies to optimize customer experiences. 📍Manage CRM system: Oversee the organization's CRM platform, including system configuration, data integrity, and user access. Ensure the CRM system is effectively utilized to capture, analyze, and leverage customer data. 📍Analyze customer data: Conduct data analysis to gain insights into customer behavior, preferences, and trends. Monitor key performance indicators (KPIs) to assess the effectiveness of CRM initiatives and identify areas for improvement. 📍Implement targeted marketing campaigns: Develop and execute targeted marketing campaigns based on customer segmentation and insights. Utilize CRM tools to personalize communication and deliver relevant content through various channels (email, SMS, social media, etc.). 📍Collaborate with cross-functional teams: Work closely with marketing, and customer service teams to align CRM strategies with overall business objectives. Collaborate on customer acquisition, retention, and upselling initiatives. 📍Optimize customer journeys: Map and optimize customer journeys by identifying touchpoints and opportunities for personalized interactions. Implement automation and trigger-based campaigns to deliver timely and relevant messages to customers. 📍Conduct A/B testing and performance analysis: Design and execute A/B tests to optimize CRM campaigns and improve customer response rates. 📍Analyze campaign performance and customer feedback to make data-driven recommendations for continuous improvement. 📍Ensure data privacy and compliance: Adhere to data privacy regulations and best practices, such as GDPR or CCPA. Implement and maintain data security measures to protect customer information. 📍Provide training and support: Train and support team members on CRM system usage, best practices, and data management. Ensure proper documentation and knowledge sharing. 📍Stay updated on CRM trends: Stay informed about industry trends, emerging technologies, and best practices in CRM. Identify opportunities to leverage new tools or features that can enhance CRM effectiveness.

What we are looking for:

📍Bachelor's degree in marketing, business administration, or a related field. Additional certifications in CRM or marketing automation are a plus. 📍3-5 years experience in CRM management, preferably in a similar industry or role. 📍In-depth knowledge of CRM principles, strategies, and best practices. 📍Familiarity with CRM platforms (e.g., ActiveCampaign, Salesforce, HubSpot, Microsoft Dynamics) and marketing automation tools. 📍Strong analytical and problem-solving skills with the ability to interpret complex data sets and derive actionable insights. 📍Excellent project management skills with the ability to prioritize and manage multiple initiatives simultaneously. 📍Proficient in data analysis tools (e.g., Excel, Google Analytics) and CRM reporting functionalities. 📍Understanding of customer behavior, segmentation, and targeting techniques. 📍Knowledge of digital marketing channels and customer communication strategies. 📍Excellent communication and presentation skills. 📍Ability to collaborate effectively with cross-functional teams and stakeholders. 📍Detail-oriented with a focus on accuracy and quality. 📍Familiarity with data privacy regulations and best practices. 📍Experience in driving strategic loyalty program is a bonus.