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CRM Manager
2 months ago | 361 views | 5 applications

CRM Manager


About the company

OneDegree (“The Group”) is a new generation of InsurTechs that is reimagining the industry with design and digital innovation. The Group’s mission is to set new standards for insurance that puts customers first. OneDegree Hong Kong Limited ("OneDegree Hong Kong”), a subsidiary of the Group, is among the first batch of virtual insurers authorized by the Hong Kong Insurance Authority to provide insurance products purely through online channels. OneDegree Hong Kong prides itself on providing breakthrough innovations in products and services, with measurable benefits in the scale of 10x, powered by its digital platform. OneDegree Global (SG) Pte. Ltd. (“OneDegree Global”) is a technology company that offers enterprise-grade insurance core system and cyber security solutions. OneDegree Global works with insurers and other industry leaders across Asia, enabling them to accelerate digital transformation and deliver brand-new customer journeys. The company is ISO 27001 certified. Founded in 2016, OneDegree has raised more than US$30 million and is backed by renowned investors including BitRock Capital, Cyberport Macro Fund and Cathay Venture.

Job Summary

What you will be doing:

📍Develop and implement CRM strategies: Create and execute CRM strategies to enhance customer engagement, retention, and loyalty. Define customer personas, segmentation, build automation, targeting strategies to optimize customer experiences. 📍Manage CRM system: Oversee the organization's CRM platform, including system configuration, data integrity, and user access. Ensure the CRM system is effectively utilized to capture, analyze, and leverage customer data. 📍Analyze customer data: Conduct data analysis to gain insights into customer behavior, preferences, and trends. Monitor key performance indicators (KPIs) to assess the effectiveness of CRM initiatives and identify areas for improvement. 📍Implement targeted marketing campaigns: Develop and execute targeted marketing campaigns based on customer segmentation and insights. Utilize CRM tools to personalize communication and deliver relevant content through various channels (email, SMS, social media, etc.). 📍Collaborate with cross-functional teams: Work closely with marketing, and customer service teams to align CRM strategies with overall business objectives. Collaborate on customer acquisition, retention, and upselling initiatives. 📍Optimize customer journeys: Map and optimize customer journeys by identifying touchpoints and opportunities for personalized interactions. Implement automation and trigger-based campaigns to deliver timely and relevant messages to customers. 📍Conduct A/B testing and performance analysis: Design and execute A/B tests to optimize CRM campaigns and improve customer response rates. 📍Analyze campaign performance and customer feedback to make data-driven recommendations for continuous improvement. 📍Ensure data privacy and compliance: Adhere to data privacy regulations and best practices, such as GDPR or CCPA. Implement and maintain data security measures to protect customer information. 📍Provide training and support: Train and support team members on CRM system usage, best practices, and data management. Ensure proper documentation and knowledge sharing. 📍Stay updated on CRM trends: Stay informed about industry trends, emerging technologies, and best practices in CRM. Identify opportunities to leverage new tools or features that can enhance CRM effectiveness.

What we are looking for:

📍Bachelor's degree in marketing, business administration, or a related field. Additional certifications in CRM or marketing automation are a plus. 📍3-5 years experience in CRM management, preferably in a similar industry or role. 📍In-depth knowledge of CRM principles, strategies, and best practices. 📍Familiarity with CRM platforms (e.g., ActiveCampaign, Salesforce, HubSpot, Microsoft Dynamics) and marketing automation tools. 📍Strong analytical and problem-solving skills with the ability to interpret complex data sets and derive actionable insights. 📍Excellent project management skills with the ability to prioritize and manage multiple initiatives simultaneously. 📍Proficient in data analysis tools (e.g., Excel, Google Analytics) and CRM reporting functionalities. 📍Understanding of customer behavior, segmentation, and targeting techniques. 📍Knowledge of digital marketing channels and customer communication strategies. 📍Excellent communication and presentation skills. 📍Ability to collaborate effectively with cross-functional teams and stakeholders. 📍Detail-oriented with a focus on accuracy and quality. 📍Familiarity with data privacy regulations and best practices. 📍Experience in driving strategic loyalty program is a bonus.

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