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Monkey Tilt
CMO
7 days ago | 68 views | 2 applications

About the company

Monkey Tilt is building a gaming platform that will house all speculation, with everything from traditional sports betting and casino games to poker to crypto perpetuals to prediction markets to collectibles and more. And wrapped around this platform is a lifestyle brand that embraces the fact that life is a gamble, and that is fucking awesome. The company is financed by top-tier institutional investors, closing $21 million last year and preparing to announce a much larger series A financing closing soon. We are led by a CEO and leadership team brimming with youth, energy, and extensive experience in online gaming, crypto trading, culture and design. Tyga, the iconic hip hop artist and fashion icon, recently joined the company as its Creative Director and the team is routinely welcoming entertainment giants and cultural icons to its roster. Unlike other competitors that focus on a sportsbook, casino, poker or a hybrid of those 3, MonkeyTilt aspires to bring together many more verticals in gambling and speculation all unified by a single, multi-currency wallet and a best-in-class rewards system. Moreover, many brands and concepts will spin off of MonkeyTilt but continue to be a part of our interconnected ecosystem, including our soon-to-launch fashion label, Tilt Club Collection; our podcast, the Fully Tilted Pod; and other yet to be released media assets. Online casinos have not evolved over the last 25 years. And to think that in the next 25 years, they will live in isolation as they do now is foolhardy. Speculation is a lifestyle that can be exercised through many outlets, and we plan to be the central point of distribution for as many of those as you can imagine. And we want to deliver that in a fresh and unique way.

Job Summary

Key Responsibilities

📍Strategic Leadership: Develop and implement a robust marketing strategy that encompasses brand management, digital marketing, user acquisition, and retention. 📍Market Analysis: Conduct thorough market research to understand industry trends, customer behavior, and competitive landscape. 📍Brand Development: Build and maintain a strong, consistent brand identity that resonates with our target audience. 📍Digital Marketing Expertise: Oversee digital marketing efforts including CRM, SEO, SEM, social media, content marketing, and influencer partnerships. 📍Performance Metrics: Utilize data-driven approaches to track, analyze, and optimize marketing performance. 📍Team Management: Lead and inspire a marketing team, fostering a culture of creativity, innovation, and excellence. 📍Stakeholder Engagement: Collaborate with internal teams and external partners to ensure cohesive brand messaging and strategic alignment. 📍Budget Management: Efficiently manage the marketing budget, ensuring maximum ROI.

Qualifications

📍5+ years managing marketing programs across SEM, SEO, Email, SMS, Social, analytics and more. 📍Proven past experience as a CMO, SVP, or VP of Marketing managing a team of 5 or more, with a preference for servicing the gaming industry 📍A pro at developing marketing strategy and GTM plans; has a “roll up my sleeves” style to dig in and execute alongside the team 📍Ability to develop a marketing mix across channels to optimize for ROI, CAC, and LTV 📍Experience setting and tracking marketing KPIs and marketing dashboards across every marketing channel to track performance, CAC, LTV etc. 📍Experience managing a content team of copywriters and maintaining a content calendar 📍Strong understanding of paid media and PPC campaigns, including how to optimize for ROAS 📍Has managed an annual marketing budget of $2 million or more 📍Has managed a martech stack, and conducted vendor negotiations 📍Understands how various social networks fit into a social strategy 📍Exceptional leadership skills with the ability to inspire and motivate a team. 📍Excellent creative, analytical and problem-solving abilities. 📍Outstanding communication and interpersonal skills.

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