Responsibilities:

📍Conduct in-depth keyword research for App Store Optimization (ASO) and paid search (Apple Search Ads, Google Ads), and apply insights to metadata, campaigns, and creative strategy 📍Own and optimize Apple Search Ads and Google Ads performance across both app and web campaigns 📍Manage and continuously optimize app store assets (icons, screenshots, videos) and paid search creatives and copy 📍Plan and execute A/B tests for app store listings to improve conversion rates 📍Monitor app store algorithms and performance trends, leveraging ASO and attribution tools to drive improvements 📍Work closely with creative, product, and analytics teams to align ASO and paid search efforts with broader growth goals

Requirements:

📍Strong hands-on experience with Apple Search Ads and Google Ads (app and web) 📍Proven expertise in ASO strategies and app store algorithms 📍Solid experience with AppsFlyer, including deep links and deferred deep links 📍Proficiency with ASO and analytics tools (e.g. App Annie, Sensor Tower, StoreMaven, Mobile Action) 📍Experience in crypto, fintech, or online trading platforms would be advantageous 📍Ideal to have ASO experience across APAC markets

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