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Serotonin
Web3 Public Relations Manager (APAC)
at Serotonin
4 months ago | 534 views | 2 applications

Web3 Public Relations Manager (APAC)

Full-time
Start-up
Hong Kong

About the company

Serotonin is the leading breakthrough marketing and communications partner for digital asset companies, working with the top businesses and entrepreneurs in the industry on brand positioning, media relations, content, growth marketing, and go-to-market strategy. We bring together a deep expertise in financial services, digital assets, and decentralizing technologies to help innovators tackle some of the biggest challenges facing business and society by building the next generation of products, services, and experiences.

Job Summary

Responsibilities

📍Lead PR campaigns and announcements— set the strategy, goals, tactics, research and execution for optimal earned media outcomes 📍Media targets — leverage existing contacts and cultivate new relationships with web3 trade press and journalists across tech, business and mainstream media (digital publications, podcasts, video, etc.)
📍Content creation– craft client positioning/ messaging, press releases, pitches, thought leadership commentary and briefing materials 📍Proactive pitching– secure thought leadership opportunities across media, podcasts, and events. 📍Stakeholder management– coordinate all relevant internal and external parties, anticipating needs and timelines for successful execution
📍Comms infrastructure– support in all public relations activities, managing media inquiries and founder requests 📍Reporting– monitor, analyze and communicate PR results, creating post-report campaigns with actionable insights. 📍Market analysis– maintain a keen understanding of industry trends and make appropriate recommendations on how to insert clients into trending conversations. 📍Crisis communications: advise on strategic comms to help clients navigate sensitive situations

Requirements

đź“Ť3-5 years of experience working in comms/ PR at an agency or in-house, with a background in crypto, NFTs, web3, financial services, fintech, consumer finance, VC, fashion, gaming or entertainment đź“ŤUnderstanding of web3 technology, prominent use cases, main blockchain ecosystems đź“ŤDesire to work in the Web3 space
đź“ŤTrack record of leading and executing successful public relations campaigns and securing earned speaking engagements đź“ŤStrong media relationships đź“ŤSharp writing and editing skills đź“ŤCapacity to thrive in a fast-paced environment and navigate multiple projects đź“ŤProven ability to collaborate and communicate with clients and teammates

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