Role & Responsibilities:

📍Identify growth opportunities and channels across CeFi and DeFi products through research using data from key metrics. 📍Identify and analyze current GTM gaps and strengthen the product ecosystem pipeline in different functions within OKX. 📍Initiate ecosystem development plans and conduct succession planning initiatives. 📍Strategize and execute omnichannel campaigns for ecosystem growth with internal and external stakeholders. 📍Identify online & offline awareness and conversion opportunities. Plan and coordinate with other departments to execute events with attention to financial and time constraints. 📍Execute offline activations and provide post-activation reports. 📍Help external teams navigate the ecosystems: available technical solutions, partners & economics considerations, potential funding opportunities, etc. 📍Collaborate with business, product, and engineering teams to develop and execute strategies to increase the number of active users and developers in the ecosystem. 📍Lead regular communications, provide post-campaign learnings with internal and external stakeholders, and implement an optimization plan.

Requirements:

📍4+ years of professional experience in the Web3 landscape and at least 2 years in web3/crypto ecosystem marketing. Professional experience in a DeFi/blockchain network company or project is a plus. 📍Familiar with both centralized and decentralized blockchain platforms and services for retail users and developers 📍An ROI-driven and strategic leader with both creativity and analytical skills 📍Excellent communication skills with an ability to influence stakeholders 📍Diligent with a strong attention to detail and the ability to resolve problems quickly 📍Highly organized; ability to meet tight deadlines, manage budgets, and handle multiple projects simultaneously 📍High levels of energy and can work autonomously with little guidance