Job Description And Responsibilities

📍Growth acceleration lead: Develop consolidated view on growth drivers and priorities (e.g., by analyzing marketing data, usability and conversion data, channel performance). Develop and execute impactful customer acquisition and activation initiatives (e.g., digital campaigns, gamification, brand partnerships, on-the-ground activations). 📍Product innovation & continuous improvement: Collaborate with cross-functional teams to identify, develop and optimize consumer-facing features. Drive product-led growth by implementing user-friendly features based on data-driven insights and analytical approach (e.g., digital marketing campaigns, usage of different Visa Pay features, on-ground activations). 📍Campaign Management: Design targeted marketing campaigns and ad strategies to maximize reach and return-on-investment (ROI). Collaborate with Visa marketing stakeholders and external agencies to launch, manage, and measure performance of campaigns. 📍Data Analytics: Utilize advanced analytics to identify market trends, consumer behavior, and campaign performance, informing strategic decisions including insights into consumer pricing decisions.

Qualifications

📍Strong problem-solving including issue identification, structuring, prioritizing, and hypothesis-driven approach. Proven analytical and quantitative skills and ability to use data to inform decision making. 📍Strong communication skills (e.g., ability to synthesize, adjust to audience) 📍Goal-oriented and curious 📍Ability to develop trust-based relationships with key stakeholders in a complex matrix organization 📍Proficiency in data analytics and customer engagement platforms to optimize operations and enhance user experience 📍Proven experience in driving significant revenue growth and consumer savings in a digital payments or fintech environment. 📍Bachelor's degree from top-tier institution or similar academic experience required 📍10 or more years of experience in fast-paced environments e.g., technology, financial services, consulting, etc 📍Payments industry (incl mobile money) experience preferred

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