About the company
Kraken, the trusted and secure digital asset exchange, is on a mission to accelerate the adoption of cryptocurrency so that you and the rest of the world can achieve financial freedom and inclusion. Our 2,350+ Krakenites are a world-class team ranging from the crypto-curious to industry experts, united by our desire to discover and unlock the potential of crypto and blockchain technology. As a fully remote company, we already have Krakenites in 70+ countries (speaking 50+ languages). We're one of the most diverse organizations on the planet and this remains key to our values. We continue to lead the industry with new product advancements like Kraken NFT, on- and off-chain staking and instant bitcoin transfers via the Lightning Network.
Job Summary
The opportunity
šGTM Strategy & Execution: Develop and lead Krakenās Earn growth marketing strategy, driving awareness, acquisition, and retention for core trading products. šCampaign Leadership: Own the full end-to-end campaign management process, from strategic planning to execution, across various channels (email, social, influencer, display, ATL). šConsumer Lifecycle Marketing: Understand and optimize the customer journey, deploying engagement strategies that maximize LTV and retention. šProduct Positioning & Messaging: Translate complex financial products into compelling, easy-to-understand value propositions that resonate with diverse audiences. šCross-Functional Collaboration: Work closely with product managers, growth teams, design, analytics, and executive leadership to align marketing efforts with business objectives. šPerformance Measurement: Define, track, and report on key product KPIs, including awareness, feature adoption (nMTU), and retention/LTV improvements. šThought Leadership: Serve as the voice of the customer, championing insights to inform product roadmaps and marketing initiatives.
Skills you should HODL
š6+ years of experience in Product Marketing Management (PMM), preferably in fintech, trading (crypto, equities, commodities, FX) or high-growth B2C tech. šStrong crypto expertise and passion, with a deep understanding of Earn market trends, onchain protocols, user behavior, and the evolving regulatory landscape. šProven ability to drive growth strategies from end-to-end, for multi-matrixed products across different phases of the product lifecycle. šA data-driven marketer, leveraging insights to optimize campaigns and improve performance.
Looking for your next challenge? The world of crypto offers exciting roles in blockchain development, web3 innovations, and remote opportunities.
