About the company
Kraken, the trusted and secure digital asset exchange, is on a mission to accelerate the adoption of cryptocurrency so that you and the rest of the world can achieve financial freedom and inclusion. Our 2,350+ Krakenites are a world-class team ranging from the crypto-curious to industry experts, united by our desire to discover and unlock the potential of crypto and blockchain technology. As a fully remote company, we already have Krakenites in 70+ countries (speaking 50+ languages). We're one of the most diverse organizations on the planet and this remains key to our values. We continue to lead the industry with new product advancements like Kraken NFT, on- and off-chain staking and instant bitcoin transfers via the Lightning Network.
Job Summary
The opportunity
šDefine the product strategy and roadmap for engagement and loyalty across Kraken and Pro, aligning it with our growth goals and business unit objectives. šOwn key product metrics such retention rate, session frequency, and LTV. šDrive product development across the full lifecycleāfrom discovery and validation to launch and iterationāwith a focus on utility, repeat usage, and behavioral reinforcement šDevelop and implement growth loops and in-product mechanics that encourage usage frequency and depth, including gamification, rewards, social features, and habit-forming design šCollaborate with Engineering, Design, and Analytics to run A/B and multivariate tests at scale, leveraging results to make fast, data-informed decisions šPartner with Marketing and Lifecycle teams to build targeted engagement campaigns and personalized messaging strategies (e.g., push, in-app, email) based on behavioral insights šDesign and refine client segmentation frameworks to personalize the experience and optimize journeys šCollaborate closely with Business Leads for Consumer and Pro segments to align product goals with user personas, market demands, and business objectives
Skills you should HODL
š5+ years of product management experience, with 2+ years focused on engagement, retention, or lifecycle growth (preferably in crypto or fintech) šStrong analytical skills with a proven ability to use data to drive decision-making šExperience in growth product management with a solid understanding of experimentation, funnel optimization, and behavioral psychology šA track record of launching successful engagement features such as notifications systems, loyalty/rewards programs, or community-driven features šExperience working with both mobile and web apps, and comfort navigating technical conversations with engineers šDeep empathy for users combined with a strong business sense
If this role isnāt the perfect fit, there are plenty of exciting opportunities in blockchain technology, cryptocurrency startups, and remote crypto jobs to explore. Check them on our Jobs Board.
