About the company
Kraken, the trusted and secure digital asset exchange, is on a mission to accelerate the adoption of cryptocurrency so that you and the rest of the world can achieve financial freedom and inclusion. Our 2,350+ Krakenites are a world-class team ranging from the crypto-curious to industry experts, united by our desire to discover and unlock the potential of crypto and blockchain technology. As a fully remote company, we already have Krakenites in 70+ countries (speaking 50+ languages). We're one of the most diverse organizations on the planet and this remains key to our values. We continue to lead the industry with new product advancements like Kraken NFT, on- and off-chain staking and instant bitcoin transfers via the Lightning Network.
Job Summary
The opportunity
šHelp manage MarTech toolsā operational needs such as access and usage management and new integrations šGather and translate marketing/business use cases into technical requirements šProvide hands-on guidance for internal stakeholders and develop documentation as playbook šEnsuring implementation of best practices for tool governance and marketing activation (email IP reputation management, feature onboarding, communication channel adoption, etc) šTroubleshoot tooling issues and coordinate resolution with vendors and/or internal stakeholders šAddress attribution and measurement needs across digital marketing channels, in collaboration with Engineering and Analytics šParticipate in evaluation process for new vendors and coordinate implementation of new tools cross-functionally šAdditional duties/responsibilities as required
Skills you should HODL
š2-5 years of experience with ESP management required (Braze, Klaviyo, Iterable, etc.) šExpert knowledge of Google Analytics and Tag Manager šFamiliarity with SQL and HTML/CSS šFamiliarity with web and mobile app environments, SDK and product lifecycle šAn understanding of performance metrics as well as business/marketing analytics šStrong organization and project management skills šStrong crypto conviction and familiarity with our product offerings
