About the company
Kraken, the trusted and secure digital asset exchange, is on a mission to accelerate the adoption of cryptocurrency so that you and the rest of the world can achieve financial freedom and inclusion. Our 2,350+ Krakenites are a world-class team ranging from the crypto-curious to industry experts, united by our desire to discover and unlock the potential of crypto and blockchain technology. As a fully remote company, we already have Krakenites in 70+ countries (speaking 50+ languages). We're one of the most diverse organizations on the planet and this remains key to our values. We continue to lead the industry with new product advancements like Kraken NFT, on- and off-chain staking and instant bitcoin transfers via the Lightning Network.
Job Summary
The opportunity
📍Help manage MarTech tools’ operational needs such as access and usage management and new integrations 📍Gather and translate marketing/business use cases into technical requirements 📍Provide hands-on guidance for internal stakeholders and develop documentation as playbook 📍Ensuring implementation of best practices for tool governance and marketing activation (email IP reputation management, feature onboarding, communication channel adoption, etc) 📍Troubleshoot tooling issues and coordinate resolution with vendors and/or internal stakeholders 📍Address attribution and measurement needs across digital marketing channels, in collaboration with Engineering and Analytics 📍Participate in evaluation process for new vendors and coordinate implementation of new tools cross-functionally 📍Additional duties/responsibilities as required
Skills you should HODL
đź“Ť2-5 years of experience with ESP management required (Braze, Klaviyo, Iterable, etc.) đź“ŤExpert knowledge of Google Analytics and Tag Manager đź“ŤFamiliarity with SQL and HTML/CSS đź“ŤFamiliarity with web and mobile app environments, SDK and product lifecycle đź“ŤAn understanding of performance metrics as well as business/marketing analytics đź“ŤStrong organization and project management skills đź“ŤStrong crypto conviction and familiarity with our product offerings
