The opportunity

📍As Senior Manager, Marketing Analytics, you’ll be the architect of Breakout Prop’s marketing data ecosystem. You’ll build the tracking infrastructure, reporting frameworks, and analytical foundation that turn marketing data into insight — and insight into action. This is a unique opportunity to design a world-class analytics function from the ground up, in a company where growth and precision go hand in hand. 📍Build the foundation: Design and implement a reliable, scalable marketing data infrastructure, ensuring accurate tagging, attribution, and data flow across channels. 📍Implement tracking systems: Own and optimize tools like Google Tag Manager, Segment, or Tealium to ensure end-to-end visibility of the user journey. 📍Develop dashboards & reporting: Create intuitive, automated dashboards and visualizations in platforms like Tableau, Looker, or Periscope to surface insights for executives and cross-functional teams. 📍Analyze and interpret performance: Lead analyses that uncover drivers of acquisition, activation, retention, and LTV. Provide actionable recommendations that improve marketing efficiency and revenue. 📍Investigate data abnormalities: When the data doesn’t come back as expected, you proactively investigate so that by the time leadership see it, there is an explanation or a hypothesis to chase. 📍Model and forecast: Build and refine attribution models, cohort conversion studies, CLTV frameworks, and response models to guide growth decisions. 📍Partner cross-functionally: Collaborate with Growth Marketing, Product, and Finance to ensure a single source of truth for marketing performance. 📍Champion data culture: Establish best practices for data governance, measurement frameworks, and experimentation standards across the marketing organization.

Skills you should HODL

📍5+ years of experience in marketing analytics, ideally in a growth-stage or digital-first company. 📍Exceptional quantitative and analytical skills with deep fluency in interpreting marketing and growth data. 📍Expert knowledge of digital marketing analytics — attribution models, CLTV modeling, response modeling, and cohort analysis. 📍Intermediate SQL skills and proficiency in at least one major BI platform (Tableau, Looker, or Periscope). 📍Advanced experience with Google Analytics, Adobe Analytics, or Heap, and tag management platforms (Google Tag Manager, Segment, or Tealium). 📍Strong understanding of paid media, web analytics, and user journey tracking. 📍Proven ability to translate complex data into clear, actionable insights for both technical and non-technical audiences.

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