What you’ll do:

📍Be the voice of the customer: Develop a deep understanding of our customers and create a customer lifecycle program in collaboration with various customer-facing teams. Refine customer segmentation to deliver relevant and personalized messaging throughout the customer journey. 📍Maximize the end-user experience: Work closely with account teams, including Sales, Customer Success, and Professional Services to optimize the customer experience from onboarding to ongoing support. 📍Continuously engage customers: Lead our customer engagement strategy, supported by in-person and virtual experiences, frequent updates and communications, and advisory programs. 📍Drive product adoption: Work with our technical SMEs to spearhead the development of content that encourages product usage and adoption. 📍Amplify our champions: Develop and maintain strong relationships with key technical champions in our customer base, working closely with account teams to source and deliver customer success stories, peer reviews, references, and speaking engagements. 📍Enable customer success: Build and maintain resources for the Customer Success team to properly leverage in programs, promotions, and regular customer touchpoints. 📍Keep things organized: Manage relationships with external partners and internal stakeholders, including agencies and department heads, to deliver consistent results.

To be successful in this role, you will have:

📍5+ years of Customer Marketing and/or Product Marketing experience with a proven track record of supporting and executing customer marketing programs and advocacy initiatives 📍A strong aptitude for collaborating cross-functionally with Sales, Customer Success, Professional Services, and Marketing to align and deliver on set objectives 📍Strong writing and communication skills to deliver engaging customer communications and create meaningful customer stories 📍Experience in cybersecurity and a solid understanding of B2B marketing 📍Working knowledge of common marketing and customer success tools, including HubSpot, Salesforce, Gainsight, G2, Gartner Peer Insights, and Testimonial Hero 📍Strategic thinking, exceptional problem-solving skills, and highly proficient in leading large cross-functional projects and initiatives. 📍A revenue- and results-driven

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