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Decentraland
Social Media Manager
about 1 month ago | 219 views | 6 applications

Social Media Manager

Full-time
Remote

About the company

Decentraland is the worldā€™s first fully decentralized, Ethereum blockchain-based virtual world, built, governed and owned by its users. Itā€™s a truly unique ecosystem with its own decentralized autonomous organization, currency, marketplace and system of property ā€“ and itā€™s growing fast! New creations are added daily by creators who use proprietary developer tools to make games, puzzles, scenes, artworks ā€“ whatever their imaginations allow. Via their personal avatars, users attend live music events, conferences, exhibitions, dance parties and other experiences every day of the year. What began as a proof-of-concept for assigning ownership of digital real estate to users of a blockchain is now an immersive, ever-expanding and richly detailed metaverse, where anything is possible. Check it out at: http://play.decentraland.org/

Job Summary

Responsibilities:

šŸ“Create, develop and execute a content strategy across multiple social channels targeting various audiences (users, builders, and media) including but not limited to X, Instagram, Facebook, Discord, YouTube, LinkedIn, and TikTok šŸ“Stay up-to-date with the latest trends and changes in social media platforms (or additional web3 platforms to consider such as Farcaster and Lens) and adapt the content strategy to take advantage of new opportunities šŸ“Create daily content showcasing the product and what's possible in Decentraland šŸ“Foment the growth of the Decentraland community in its various channels šŸ“Provide coverage of past, current, and future events šŸ“Develop and execute social media campaigns to increase brand awareness, engagement, and community growth šŸ“ Build a library of evergreen promotional content based on audience behavior and need states šŸ“Use internal and external social analytics and other internal data to inform strategy, iterate creative, and constantly learn to improve future campaigns šŸ“Work with the Marketing team to identify and engage with key influencers and content creators in the community šŸ“Collaborate with other teams such as Product and Support to ensure consistency across all channels šŸ“Engage with the community on a regular basis by featuring their work, interacting with them, and amplifying their content šŸ“Monitor and manage social media comments, messages, and feedback and share insights on a monthly basis

Requirements:

šŸ“Proven experience as a Social Media Manager or similar professional role with knowledge of what works across various social platforms and experience in multi-channel distribution efforts šŸ“Strong English copywriting skills and ability to create engaging content šŸ“Interest in and experience using AI to assist with content development šŸ“Experience with Canva to create visual assets using brand templates šŸ“ Experience in community management and social media engagement šŸ“Familiarity with social media scheduling and analytics tools, (Hootsuite, for example) šŸ“Experience in metaverse, virtual worlds, and/or gaming šŸ“Excellent communication and collaboration skills šŸ“Must be able to prioritize and handle several projects at the same time in a fast-paced environment šŸ“Simplify complex technical concepts for non-technical audiences through effective communication šŸ“Ability to build strong relationships and work across many internal cross functional teams šŸ“Respect, understanding, and enthusiasm for Decentraland platform and community

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