About the company
Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services. Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.
Job Summary
What You Will Do
📍Develop and execute a comprehensive social media strategy with 📍Senior Social Media Manager and/or Social Team to increase brand awareness, engagement, and community growth. 📍Create, curate, and manage all published content (including Retweets or Reshares) relevant to our audience and aligned with our brand voice. 📍Monitor and analyze social media metrics to measure the success of campaigns and identify areas for improvement. 📍Engage with our community, respond to comments, messages, and interact with followers to foster a positive brand image. 📍Stay updated with the latest trends, technologies, and developments in the crypto and Web3 space. 📍Collaborate with the marketing and design teams to ensure cohesive brand messaging across all channels. 📍Manage social media advertising campaigns, budgets, and performance metrics.
What You’ll Need
📍Proven experience as a Social Media Manager or similar role, preferably in the crypto or Web3 industry. In-depth knowledge of X/ Twitter and its dynamics. 📍Strong understanding of the crypto and Web3 ecosystem, trends, and best practices. Excellent communication and interpersonal skills. 📍Ability to multitask and manage multiple projects simultaneously. 📍Analytical mindset with proficiency in social media analytics tools. 📍Creative thinker with a passion for community engagement and brand storytelling. 📍Bachelor's degree in Marketing, Communications, Business, or a related field is preferred.
