About the company
Animoca Brands, a Deloitte Tech Fast winner and ranked in the Financial Times list of High Growth Companies Asia-Pacific 2021, is a leader in digital entertainment, blockchain, and gamification that is working to advance digital property rights. It develops and publishes a broad portfolio of products including the REVV token and SAND token; original games including The Sandbox, Crazy Kings, and Crazy Defense Heroes; and products utilizing popular intellectual properties including Disney, WWE, Snoop Dogg, The Walking Dead, Power Rangers, MotoGP™, and Formula E. The company has multiple subsidiaries, including The Sandbox, Blowfish Studios, Quidd, GAMEE, nWay, Pixowl, Forj, Lympo, Grease Monkey Games, and Eden Games. Animoca Brands has a growing portfolio of more than 200 investments in NFT-related companies and decentralized projects that are contributing to building the open metaverse, including Axie Infinity, OpenSea, Dapper Labs (NBA Top Shot), Yield Guild Games, Harmony, Alien Worlds, Star Atlas, and others. For more information visit www.animocabrands.com or follow on Twitter or Facebook.
Job Summary
Responsibilities:
📍Actively manage and grow Anichess’ presence on X (formerly Twitter), Instagram, YouTube, and other relevant social media channels Interact with followers, respond to comments, and manage DMs to build a strong community and increase engagement 📍Create high-quality content including posts, stories, and visuals such as GIFs, memes, and gameplay video recordings 📍Develop and maintain a content calendar to ensure consistent and timely posting Collaborate with the design team to produce visually appealing and on-brand content 📍Implement growth hacking strategies to rapidly increase user base and engagement 📍Experiment with various tactics such as viral marketing, referral programs, and influencer partnerships 📍Analyze data to identify high-impact opportunities for growth and optimize campaigns accordingly 📍Optimize website, social media profiles and content for search engines to improve visibility 📍Conduct keyword research to identify and target relevant search terms 📍Use SEO best practices to enhance content discoverability and drive organic traffic 📍Track and analyze social media metrics to measure the effectiveness of campaigns and content 📍Provide regular reports on social media performance and suggest improvements based on data 📍Assist with broadcasting and streaming during major tournaments and events 📍Promote live streams and engage with the audience in real-time to enhance the viewer experience
Requirements:
đź“ŤProven track record as a Social Media Manager or similar role in Web3 or gaming đź“ŤExcellent knowledge of social media platforms, particularly X, Instagram, and YouTube đź“ŤStrong copywriting and written skills with the ability to create engaging and on-brand content đź“ŤStrong understanding of growth hacking techniques and SEO best practices đź“ŤBasic graphic design skills for creating visuals such as GIFs and memes đź“ŤExperience with video creation and editing, particularly gameplay recordings is a plus đź“ŤPassion for gaming and a deep understanding of chess is a plus đź“ŤAbility to work independently and as part of a team
