About the company
Animoca Brands, a Deloitte Tech Fast winner and ranked in the Financial Times list of High Growth Companies Asia-Pacific 2021, is a leader in digital entertainment, blockchain, and gamification that is working to advance digital property rights. It develops and publishes a broad portfolio of products including the REVV token and SAND token; original games including The Sandbox, Crazy Kings, and Crazy Defense Heroes; and products utilizing popular intellectual properties including Disney, WWE, Snoop Dogg, The Walking Dead, Power Rangers, MotoGPā¢, and Formula E. The company has multiple subsidiaries, including The Sandbox, Blowfish Studios, Quidd, GAMEE, nWay, Pixowl, Forj, Lympo, Grease Monkey Games, and Eden Games. Animoca Brands has a growing portfolio of more than 200 investments in NFT-related companies and decentralized projects that are contributing to building the open metaverse, including Axie Infinity, OpenSea, Dapper Labs (NBA Top Shot), Yield Guild Games, Harmony, Alien Worlds, Star Atlas, and others. For more information visit www.animocabrands.com or follow on Twitter or Facebook.
Job Summary
Responsibilities:
šActively manage and grow Anichessā presence on X (formerly Twitter), Instagram, YouTube, and other relevant social media channels Interact with followers, respond to comments, and manage DMs to build a strong community and increase engagement šCreate high-quality content including posts, stories, and visuals such as GIFs, memes, and gameplay video recordings šDevelop and maintain a content calendar to ensure consistent and timely posting Collaborate with the design team to produce visually appealing and on-brand content šImplement growth hacking strategies to rapidly increase user base and engagement šExperiment with various tactics such as viral marketing, referral programs, and influencer partnerships šAnalyze data to identify high-impact opportunities for growth and optimize campaigns accordingly šOptimize website, social media profiles and content for search engines to improve visibility šConduct keyword research to identify and target relevant search terms šUse SEO best practices to enhance content discoverability and drive organic traffic šTrack and analyze social media metrics to measure the effectiveness of campaigns and content šProvide regular reports on social media performance and suggest improvements based on data šAssist with broadcasting and streaming during major tournaments and events šPromote live streams and engage with the audience in real-time to enhance the viewer experience
Requirements:
šProven track record as a Social Media Manager or similar role in Web3 or gaming šExcellent knowledge of social media platforms, particularly X, Instagram, and YouTube šStrong copywriting and written skills with the ability to create engaging and on-brand content šStrong understanding of growth hacking techniques and SEO best practices šBasic graphic design skills for creating visuals such as GIFs and memes šExperience with video creation and editing, particularly gameplay recordings is a plus šPassion for gaming and a deep understanding of chess is a plus šAbility to work independently and as part of a team
