What are the role responsibilities?

📍Develop and implement innovative social media strategies that resonate with the web3 community, driving increased engagement, follower growth, and brand visibility. 📍Create and curate engaging content that leverages memes, niche humor, and other relevant trends to connect with the blockchain and cryptocurrency communities. 📍Manage all social media channels, ensuring consistent messaging, tone, and brand voice that aligns with Optimism’s marketing goals. 📍Collaborate with external agencies to produce compelling visual content, enhancing the storytelling aspect of social media campaigns. 📍Analyze social media metrics to gauge the success of campaigns, adjusting strategies as needed to optimize engagement and reach. 📍Stay up-to-date with the latest trends in social media, web3 culture, and meme-driven communication to keep Optimism’s social presence fresh and relevant. 📍Work closely with the marketing team to align social media strategies with broader marketing initiatives and campaigns.

What skills do you bring?

📍Deep understanding of vibes, web3 community niche humor, and the dynamics of digital engagement. 📍Ability to significantly increase followers, likes, and engagement across various platforms in crypto. 📍Fluency in the communities surrounding Optimism to best represent and storytelling on behalf of the Optimism Collective. 📍Proven experience as a Social Media Manager or similar role, with a strong portfolio demonstrating success in growing and engaging online communities, especially in tech or blockchain. 📍Excellent understanding of social media platforms, trends, and analytics, with a specific focus on the web3 and blockchain community. 📍Strong creative skills, with the ability to produce and curate content that is both engaging and aligned with the brand's voice. 📍Experience working with creative agencies or teams to develop visual content. 📍Exceptional communication and collaboration skills.