What You'll Be Doing

📍Own the growth campaigns roadmap for OKX SG by defining strategy, prioritization, and performance targets 📍Lead the design, execution, and optimization of in-app and offline campaigns aimed at driving key outcomes such as AUM, trading volume, and product adoption 📍Leverage lifecycle segmentation, funnel analysis, and user segmentation analysis to identify conversion gaps, optimize segment-specific engagement strategies, and uncover growth opportunities 📍Collaborate with cross-functional product, operations, and control functions to ensure campaign design aligns with user journey logic, internal controls, and MAS regulatory expectations 📍Translate growth insights into strategic recommendations, balancing short-term impact with longer-term engagement and brand credibility 📍Present findings and proposals to senior stakeholders; track KPIs and build dashboards to maintain visibility into campaign performance

What We Look For In You

📍5 ~ 8 years of experience in growth marketing, lifecycle operations, or product-led growth, preferably in fintech, crypto, or digital consumer platforms 📍Demonstrated ability to build and scale campaigns across the user lifecycle, from onboarding and engagement to retention and reactivation 📍Strategic thinker with strong data fluency — able to translate metrics into action plans and tie growth experiments to business outcomes 📍Hands-on experience with in-app messaging tools, campaign testing platforms, CRM/retention platforms, and product analytics 📍Strong stakeholder management and communication skills, with the ability to influence across product, legal, marketing, and leadership 📍Comfort operating in a fast-paced, highly regulated environment with a strong sense of accountability and ownership

The crypto industry is evolving rapidly, offering new opportunities in blockchain, web3, and remote crypto roles — don’t miss your chance to be part of it.