About the company
About OKX OKX is a leading crypto trading app, and a Web3 ecosystem. Trusted by more than 20 million global customers in over 180 international markets, OKX is known for being the fastest and most reliable crypto trading app of choice for investors and professional traders globally. Our Singapore office is a Product and Engineering hub and we are in the progress of expanding our teams in Singapore for the continuous growth of our global business. We build and maintain core trading platform with millions of daily active users. Design, Product and Engineering teams work cross-functionally to identify customer needs, and ship high-quality new features through fast iterations.
Job Summary
What You'll Be Doing
đź“ŤOwn the growth campaigns roadmap for OKX SG by defining strategy, prioritization, and performance targets đź“ŤLead the design, execution, and optimization of in-app and offline campaigns aimed at driving key outcomes such as AUM, trading volume, and product adoption đź“ŤLeverage lifecycle segmentation, funnel analysis, and user segmentation analysis to identify conversion gaps, optimize segment-specific engagement strategies, and uncover growth opportunities đź“ŤCollaborate with cross-functional product, operations, and control functions to ensure campaign design aligns with user journey logic, internal controls, and MAS regulatory expectations đź“ŤTranslate growth insights into strategic recommendations, balancing short-term impact with longer-term engagement and brand credibility đź“ŤPresent findings and proposals to senior stakeholders; track KPIs and build dashboards to maintain visibility into campaign performance
What We Look For In You
📍5 ~ 8 years of experience in growth marketing, lifecycle operations, or product-led growth, preferably in fintech, crypto, or digital consumer platforms 📍Demonstrated ability to build and scale campaigns across the user lifecycle, from onboarding and engagement to retention and reactivation 📍Strategic thinker with strong data fluency — able to translate metrics into action plans and tie growth experiments to business outcomes 📍Hands-on experience with in-app messaging tools, campaign testing platforms, CRM/retention platforms, and product analytics 📍Strong stakeholder management and communication skills, with the ability to influence across product, legal, marketing, and leadership 📍Comfort operating in a fast-paced, highly regulated environment with a strong sense of accountability and ownership
The crypto industry is evolving rapidly, offering new opportunities in blockchain, web3, and remote crypto roles — don’t miss your chance to be part of it.
