Responsibilities:

📍 Develop and execute comprehensive marketing strategies to drive awareness, adoption, and engagement for Ledger's consumer products and services; 📍Lead cross-functional teams to develop product positioning, messaging, and go-to-market plans for new product launches and feature updates; 📍Collaborate with product management, design, engineering, and sales teams to ensure alignment on product roadmap priorities and marketing initiatives; 📍Conduct market research and analysis to identify customer needs, market trends, and competitive landscape, and leverage insights to inform marketing strategies and tactics; 📍Create compelling marketing collateral, including website content, product videos, case studies, and other assets to effectively communicate the value proposition of Ledger's consumer products; 📍Manage and optimize digital marketing campaigns across various channels, including paid search, social media, email, and affiliate marketing, to drive customer acquisition and retention; 📍Track and analyze key performance metrics to measure the effectiveness of marketing initiatives and optimize campaigns for maximum ROI; 📍Stay up-to-date on industry trends, regulatory developments, and emerging technologies in the crypto and digital assets space, and apply insights to inform marketing strategies and product roadmap decisions; 📍Build and maintain strong relationships with key stakeholders, including customers, partners, influencers, and industry associations, to drive brand awareness and thought leadership in the crypto community; 📍Provide leadership, mentorship, and guidance to the marketing team, fostering a culture of collaboration, innovation, and continuous learning.

Qualifications:

📍 Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred; 📍At least 10 years of experience in consumer product marketing, with a focus on crypto and digital assets consumer services; 📍Proven track record of developing and executing successful marketing strategies for consumer products in the crypto industry; 📍 Deep understanding of blockchain technology, cryptocurrency markets, and digital asset management solutions; 📍 Strong analytical skills and ability to translate data into actionable insights to drive marketing decisions; 📍Excellent communication and presentation skills, with the ability to effectively articulate complex concepts to diverse audiences; 📍Demonstrated leadership ability, with experience leading cross-functional teams and managing direct reports; 📍Organized, detail-oriented, and capable of managing multiple projects and priorities in a fast-paced environment; 📍Entrepreneurial mindset, with a passion for innovation and driving growth in emerging markets; 📍Experience working in a remote or distributed team environment is a plus;