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Ledger
Senior Staff Product Marketing Consumer Services
at Ledger
3 months ago | 342 views | Be the first one to apply

Senior Staff Product Marketing Consumer Services

Full-time
London
Per year
$84,000 To $113,000

About the company

Founded in Paris in 2014, LEDGER is a global platform for digital assets and Web3. Ledger is already the world leader in Critical Digital Asset security and utility. With more than 6M devices sold to consumers in 200 countries and 10+ languages, 100+ financial institutions and brands as customers, 20% of the world’s crypto assets are secured, plus services supporting trading, buying, spending, earning, and NFTs. LEDGER’s products include: Ledger Stax, Nano S Plus, Nano X hardware wallets, LEDGER Live companion app, [ LEDGER ] Market, the world’s first secure-minting and first-sale distribution platform, and Ledger Enterprise. With its ease of use, LEDGER allows a user to begin investing in digital assets and ultimately, achieve financial freedom in a safe and stress-free environment.

Job Summary

Responsibilities:

📍 Develop and execute comprehensive marketing strategies to drive awareness, adoption, and engagement for Ledger's consumer products and services; 📍Lead cross-functional teams to develop product positioning, messaging, and go-to-market plans for new product launches and feature updates; 📍Collaborate with product management, design, engineering, and sales teams to ensure alignment on product roadmap priorities and marketing initiatives; 📍Conduct market research and analysis to identify customer needs, market trends, and competitive landscape, and leverage insights to inform marketing strategies and tactics; 📍Create compelling marketing collateral, including website content, product videos, case studies, and other assets to effectively communicate the value proposition of Ledger's consumer products; 📍Manage and optimize digital marketing campaigns across various channels, including paid search, social media, email, and affiliate marketing, to drive customer acquisition and retention; 📍Track and analyze key performance metrics to measure the effectiveness of marketing initiatives and optimize campaigns for maximum ROI; 📍Stay up-to-date on industry trends, regulatory developments, and emerging technologies in the crypto and digital assets space, and apply insights to inform marketing strategies and product roadmap decisions; 📍Build and maintain strong relationships with key stakeholders, including customers, partners, influencers, and industry associations, to drive brand awareness and thought leadership in the crypto community; 📍Provide leadership, mentorship, and guidance to the marketing team, fostering a culture of collaboration, innovation, and continuous learning.

Qualifications:

📍 Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred; 📍At least 10 years of experience in consumer product marketing, with a focus on crypto and digital assets consumer services; 📍Proven track record of developing and executing successful marketing strategies for consumer products in the crypto industry; 📍 Deep understanding of blockchain technology, cryptocurrency markets, and digital asset management solutions; 📍 Strong analytical skills and ability to translate data into actionable insights to drive marketing decisions; 📍Excellent communication and presentation skills, with the ability to effectively articulate complex concepts to diverse audiences; 📍Demonstrated leadership ability, with experience leading cross-functional teams and managing direct reports; 📍Organized, detail-oriented, and capable of managing multiple projects and priorities in a fast-paced environment; 📍Entrepreneurial mindset, with a passion for innovation and driving growth in emerging markets; 📍Experience working in a remote or distributed team environment is a plus;

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