About the company
ConsenSys is a market-leading blockchain technology company. From developer tools to enterprise solutions, ConsenSys is building Ethereum blockchain infrastructure and applications for new economic systems that are more open, efficient, and secure. ConsenSys is the leading Ethereum software company.
Job Summary
Responsibilities will include:
šDefine and execute a developer marketing strategy for MetaMask Snaps to attract and engage web3 developers and build a rich ecosystem of MetaMask extensions for our over 100 million annual users around the world. šParIdentify target developer segments, understanding their needs, pain points, and motivations, and tailor messaging and resources to support them. šCraft compelling messaging and positioning for developers looking to leverage Snaps to build a business, reach new users or solve a problem šBring that messaging to life though new feature launches, content, campaigns, events, enablement programs, and more. šPartner with Product and Developer Relations teams to build out our Developer Center including relevant content, including documentation, tutorials, sample code, blog posts, and videos, that demonstrates the value and capabilities of the SDK. šAnalyze market trends, competitive landscape, and developer feedback to identify opportunities to differentiate Snaps and empower developers to reach users and monetize their offerings. šRepresent MetaMask and nurture our community through active engagement in relevant in-person, digital and on-chain events. šGather feedback from developers to understand their needs, challenges, and feedback, and use this input to drive continuous improvement of Snaps product and developer interfaces.
Would be great if you brought this to the role
šExperience in product marketing or developer marketing, with a deep understanding of the motivations and needs of technical audiences.
šStrong technical acumen. Relevant experience driving adoption and engagement for APIs, marketplaces or OSS developer tools is a plus.
šA familiarity of the Ethereum developer ecosystem and its core technical audiences. šStrong candidate will have hands on experience building wallet connected web3 dapps
šComfort getting hands on with data. Ideal candidates can interpret product and market signals, make data-driven decisions to optimize our marketing strategies over time.
šExperience engaging developers through event programming and orchestrated side events, hackathons and other activations.
šExperience crafting compelling positioning, messaging and developer content
šAbility to influence and engage stakeholders from across the organization and deliver outcomes through cross-functional working groups rather than individually.