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Consensys
Senior Product Marketing Manager Snaps
atĀ Consensys
7 months ago | 804 views | 4 applications

Senior Product Marketing Manager Snaps

Full-time
Remote
Per year
$130,000 To $180,000

About the company

ConsenSys is a market-leading blockchain technology company. From developer tools to enterprise solutions, ConsenSys is building Ethereum blockchain infrastructure and applications for new economic systems that are more open, efficient, and secure. ConsenSys is the leading Ethereum software company.

Job Summary

Responsibilities will include:

šŸ“Define and execute a developer marketing strategy for MetaMask Snaps to attract and engage web3 developers and build a rich ecosystem of MetaMask extensions for our over 100 million annual users around the world. šŸ“ParIdentify target developer segments, understanding their needs, pain points, and motivations, and tailor messaging and resources to support them. šŸ“Craft compelling messaging and positioning for developers looking to leverage Snaps to build a business, reach new users or solve a problem šŸ“Bring that messaging to life though new feature launches, content, campaigns, events, enablement programs, and more. šŸ“Partner with Product and Developer Relations teams to build out our Developer Center including relevant content, including documentation, tutorials, sample code, blog posts, and videos, that demonstrates the value and capabilities of the SDK. šŸ“Analyze market trends, competitive landscape, and developer feedback to identify opportunities to differentiate Snaps and empower developers to reach users and monetize their offerings. šŸ“Represent MetaMask and nurture our community through active engagement in relevant in-person, digital and on-chain events. šŸ“Gather feedback from developers to understand their needs, challenges, and feedback, and use this input to drive continuous improvement of Snaps product and developer interfaces.

Would be great if you brought this to the role

šŸ“Experience in product marketing or developer marketing, with a deep understanding of the motivations and needs of technical audiences. šŸ“Strong technical acumen. Relevant experience driving adoption and engagement for APIs, marketplaces or OSS developer tools is a plus.
šŸ“A familiarity of the Ethereum developer ecosystem and its core technical audiences. šŸ“Strong candidate will have hands on experience building wallet connected web3 dapps šŸ“Comfort getting hands on with data. Ideal candidates can interpret product and market signals, make data-driven decisions to optimize our marketing strategies over time. šŸ“Experience engaging developers through event programming and orchestrated side events, hackathons and other activations. šŸ“Experience crafting compelling positioning, messaging and developer content šŸ“Ability to influence and engage stakeholders from across the organization and deliver outcomes through cross-functional working groups rather than individually.

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