About the company
CoinMarketCap is the worldās most trusted and accurate source of data for cryptocurrencies. Used by millions of individuals, organizations, and exchanges, CoinMarketCap brings the most up-to-date market capitalizations, pricing, and cryptocurrency information to our users. Pulling data from multiple exchanges and combining our robust research allows us to provide the most realistic representation of each cryptocurrency. As we grow, we will continue to provide access to our data wherever, whenever, and however is most helpful to our users.
Job Summary
KEY RESPONSIBILITIES
šLead GTM Strategy & Execution: Develop and execute comprehensive go-to-market (GTM) strategies for new product launches, feature updates, and key initiatives, ensuring alignment with business goals and growth targets. šFeature Prioritization: Working with the product development team to identify and prioritize features that will best meet user needs and achieve marketing goals. šMessaging & Story Telling: Collaborate with product teams to deeply understand product features and capabilities, and translate these into clear, compelling messaging for different customer segments. šContent Development: Collaborate with content, demand gen, and product teams to build assets including one-pagers, web copy, email sequences, and case studies. šCross-Functional Leadership : Manage cross-functional teams to ensure timely delivery of launch activities (e.g., content creation, PR outreach, influencer marketing, email marketing). šCommunity amplification : Work with KOLs, and influencers in the crypto and Web3 ecosystem to promote products, build brand awareness, and engage with users. šPerformance Tracking & Optimization: Define KPIs for GTM success and continuously refine strategies based on performance insights.
BASIC QUALIFICATIONS
š6+ years of product marketing experience in technology companies, with at least 2 years in the crypto/Web3 or blockchain space. š Proven track record of launching products and driving adoption through hands-on marketing efforts. š Deep understanding of blockchain technology, cryptocurrencies, and the broader Web3 ecosystem.Experience with competitive analysis, market research, and crafting GTM strategies. šAbility to work cross-functionally in a standalone role while collaborating with a diverse, global team.Comfortable in a startup environment where priorities shift, and speed is key. š Exceptional communication and storytelling skills, with both technical and creative expertise.
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