About the company
The Binance Exchange is a leading cryptocurrency exchange founded in 2017 in Hong Kong. It features a strong focus on altcoin trading. Binance offers crypto-to-crypto trading in more than 600 cryptocurrencies and virtual tokens, including Bitcoin (BTC), Ether (ETH), Litecoin (LTC), Dogecoin (DOGE), and its own token Binance Coin (BNB).
Job Summary
Responsibilities:
šLead user growth strategies across key LATAM markets, focusing on acquisition, activation, engagement, and retention. šDrive marketing operations, including campaign execution, channel optimization, and ROI tracking to maximize growth impact. šPartner with product operations to refine user journeys, improve conversion funnels, and enhance overall product adoption. šSupport product marketing efforts by launching new features, partnerships, and go-to-market strategies to increase user awareness and adoption. šConduct tactical analysis to evaluate performance metrics, diagnose challenges, and deliver actionable insights for growth improvement. šCollaborate with internal and external stakeholders (marketing, product, BD, ops, data science, customer support) to align resources and achieve growth goals. šIndependently design and execute initiatives in competitive environments while also coordinating large-scale programs with regional teams.
Requirements:
šMinimum 5 years of experience in growth, marketing operations, product operations, or product marketing within tech, fintech, or related industries. šProven track record of delivering measurable user growth outcomes through data-driven strategies and tactical execution. šStrong analytical mindset; hands-on experience with performance dashboards, funnel analysis, and ROI measurement. šAbility to work cross-functionally and manage multiple priorities independently. šBilingual proficiency in English + Spanish or Portuguese to coordinate effectively across regional markets.
If youāre passionate about blockchain and decentralized technologies, explore more opportunities in web3 and cryptocurrency careers.

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