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Binance
Senior Product Marketing Expert - User Growth
atĀ Binance
3 days ago | 83 views | Be the first one to apply

Senior Product Marketing Expert - User Growth

Full-time
Remote

About the company

The Binance Exchange is a leading cryptocurrency exchange founded in 2017 in Hong Kong. It features a strong focus on altcoin trading. Binance offers crypto-to-crypto trading in more than 600 cryptocurrencies and virtual tokens, including Bitcoin (BTC), Ether (ETH), Litecoin (LTC), Dogecoin (DOGE), and its own token Binance Coin (BNB).

Job Summary

Responsibilities:

šŸ“Lead user growth strategies across key LATAM markets, focusing on acquisition, activation, engagement, and retention. šŸ“Drive marketing operations, including campaign execution, channel optimization, and ROI tracking to maximize growth impact. šŸ“Partner with product operations to refine user journeys, improve conversion funnels, and enhance overall product adoption. šŸ“Support product marketing efforts by launching new features, partnerships, and go-to-market strategies to increase user awareness and adoption. šŸ“Conduct tactical analysis to evaluate performance metrics, diagnose challenges, and deliver actionable insights for growth improvement. šŸ“Collaborate with internal and external stakeholders (marketing, product, BD, ops, data science, customer support) to align resources and achieve growth goals. šŸ“Independently design and execute initiatives in competitive environments while also coordinating large-scale programs with regional teams.

Requirements:

šŸ“Minimum 5 years of experience in growth, marketing operations, product operations, or product marketing within tech, fintech, or related industries. šŸ“Proven track record of delivering measurable user growth outcomes through data-driven strategies and tactical execution. šŸ“Strong analytical mindset; hands-on experience with performance dashboards, funnel analysis, and ROI measurement. šŸ“Ability to work cross-functionally and manage multiple priorities independently. šŸ“Bilingual proficiency in English + Spanish or Portuguese to coordinate effectively across regional markets.

If you’re passionate about blockchain and decentralized technologies, explore more opportunities in web3 and cryptocurrency careers.

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