About the company
XREX is a blockchain-enabled financial institution working with banks, regulators, and users to redefine banking together. We provide enterprise-grade banking services to small to medium-sized businesses (SMBs) in or dealing with emerging markets, and novice-friendly financial services to individuals worldwide. Founded in 2018 and operating globally under multiple licenses, XREX offers a full suite of services such as digital asset custody, wallet, cross-border payment, fiat-crypto conversion, cryptocurrency exchange, asset management, and fiat currency on-off ramps. Sharing the social responsibility of financial inclusion, XREX leverages blockchain technologies to further financial participation, access, and education
Job Summary
Responsibilities:
šCollaborate with the marketing manager in conceptualizing, developing, and executing marketing campaigns across various channels, ensuring end-to-end delivery. šTrack and analyze campaign performance, providing insights and recommendations for re-iteration. šGenerate compelling and engaging content for digital platforms, webinars, and events to onboard new users. šActively participate in the planning and execution of product launches and promotional activities to drive user acquisition. šCoordinate with external vendors to execute promotional events and campaigns, ensuring seamless execution. šWork closely with cross-functional teams to ensure alignment between marketing, operation, and product teams. šCreate and distribute monthly reports on critical metrics for digital media, social platforms, app stores, website traffic, and other key performance indicators (KPIs). šTake ownership of coordinating and developing user announcements, covering system maintenance, banking holidays, and product release updates. šUpdate and maintain the XREX website, with a focus on maximizing inbound traffic from search engines and supporting SEO efforts to enhance XREX's online presence.
Requirements:
šMinimum of 3 years in a marketing role, demonstrating a track record of detail-oriented execution. Experience in Fintech or Finance products is preferred. šExperience with digital media, online/offline events, website management and/or integrated marketing campaigns is essential. šDemonstrable experience in marketing data analytics and tools, with a keen eye for interpreting results and driving actionable insights. šWell-organized and detail-oriented, capable of managing multiple tasks and projects simultaneously. šExceptional communication and writing skills, with the ability to convey complex ideas in a clear and concise manner. šAbility to adapt to a fast-paced and evolving industry, demonstrating flexibility and a willingness to learn and grow.