About the company
XREX is a blockchain-enabled financial institution working with banks, regulators, and users to redefine banking together. We provide enterprise-grade banking services to small to medium-sized businesses (SMBs) in or dealing with emerging markets, and novice-friendly financial services to individuals worldwide. Founded in 2018 and operating globally under multiple licenses, XREX offers a full suite of services such as digital asset custody, wallet, cross-border payment, fiat-crypto conversion, cryptocurrency exchange, asset management, and fiat currency on-off ramps. Sharing the social responsibility of financial inclusion, XREX leverages blockchain technologies to further financial participation, access, and education
Job Summary
Responsibilities:
📍Collaborate with the marketing manager in conceptualizing, developing, and executing marketing campaigns across various channels, ensuring end-to-end delivery. 📍Track and analyze campaign performance, providing insights and recommendations for re-iteration. 📍Generate compelling and engaging content for digital platforms, webinars, and events to onboard new users. 📍Actively participate in the planning and execution of product launches and promotional activities to drive user acquisition. 📍Coordinate with external vendors to execute promotional events and campaigns, ensuring seamless execution. 📍Work closely with cross-functional teams to ensure alignment between marketing, operation, and product teams. 📍Create and distribute monthly reports on critical metrics for digital media, social platforms, app stores, website traffic, and other key performance indicators (KPIs). 📍Take ownership of coordinating and developing user announcements, covering system maintenance, banking holidays, and product release updates. 📍Update and maintain the XREX website, with a focus on maximizing inbound traffic from search engines and supporting SEO efforts to enhance XREX's online presence.
Requirements:
📍Minimum of 3 years in a marketing role, demonstrating a track record of detail-oriented execution. Experience in Fintech or Finance products is preferred. 📍Experience with digital media, online/offline events, website management and/or integrated marketing campaigns is essential. 📍Demonstrable experience in marketing data analytics and tools, with a keen eye for interpreting results and driving actionable insights. 📍Well-organized and detail-oriented, capable of managing multiple tasks and projects simultaneously. 📍Exceptional communication and writing skills, with the ability to convey complex ideas in a clear and concise manner. 📍Ability to adapt to a fast-paced and evolving industry, demonstrating flexibility and a willingness to learn and grow.