About the company
About OKX OKX is a leading crypto trading app, and a Web3 ecosystem. Trusted by more than 20 million global customers in over 180 international markets, OKX is known for being the fastest and most reliable crypto trading app of choice for investors and professional traders globally. Our Singapore office is a Product and Engineering hub and we are in the progress of expanding our teams in Singapore for the continuous growth of our global business. We build and maintain core trading platform with millions of daily active users. Design, Product and Engineering teams work cross-functionally to identify customer needs, and ship high-quality new features through fast iterations.
Job Summary
What You’ll Be Doing
📍Build and run GTM campaigns for CeFi and Web3 products across EEA, ensuring launches are localized, compliant, and resonate with retail and institutional users. 📍Implement marketing activities that increase product visibility and user acquisition, including digital campaigns, partnerships, community activations, and content distribution. 📍Adapt global product narratives and positioning for Europe, aligning with market behaviors, regulations, and cultural nuances. 📍Execute programs with key communities, KOLs, and influencers to amplify product storytelling and drive grassroots adoption. 📍Support regional presence through industry events, local meetups, and hackathons, ensuring OKX products are showcased effectively and generate measurable leads. 📍Partner closely with local GMs, BD, and global product teams to deliver consistent, high-impact marketing initiatives. 📍Collect and analyze user insights, competitor activities, and regional market trends to optimize campaigns and inform product teams. 📍Monitor campaign KPIs, adoption metrics, and feedback loops to ensure initiatives deliver against growth and awareness goals.
What We Look For In You
📍At least 10 years of product marketing experience, with a significant portion in consumer tech, fintech, or the crypto industry. Direct trading experience in crypto markets is highly desirable. 📍Leadership: Proven leadership experience with the capacity to drive marketing initiatives in a fast-paced, innovative environment. 📍Financial Markets Knowledge: In-depth understanding of financial markets, trading principles, and investment strategies, including familiarity with various financial instruments such as stocks, bonds, cryptocurrencies, forex, commodities, and derivatives.
The future of finance is here — whether you’re interested in blockchain, cryptocurrency, or remote web3 jobs, there’s a perfect role waiting for you.
