Responsibilities:

📍Lead development and deployment of a holistic, impactful IPVMC media strategy for all key initiatives and track adherence in the tactical media plans 📍Support local IPVMC markets in initiative planning and prioritization as well as measurement-driven guidance for all consumer marketing campaigns 📍Establish and track KPI metrics to be used to evaluate ongoing campaign performance 📍Subject matter expert across all channels of media discipline – programmatic, search, social, mobile - towards more effectively targeting and optimization of messaging end customers using data. 📍Lead and support our “Value Added Services” through Digital Acquisition, Real-time Creative Personalization and Marketing Data Strategy, delivering best-in-class media thinking to our end clients 📍Work closely with the AP Data team, lead Visa’s data transformation strategy for IPVMC, kicking off initiatives to deliver powerful, cut-through media innovations, such as establishing 1P audience data and engagement in the cluster 📍Manage and promote key digital platforms including owned, earned and paid digital & social platforms to move the business metrics. This includes working with AP Data leads, managing external agency, support on content development, platform evolution, systems & delivery and optimisation through Google Analytics.

Qualifications

📍10 or more years of relevant work experience with a Bachelor Degree 📍7 + years in a media agency, digital sales or client side role 📍Proven experience in cross channel strategy and execution including audience targeting, programmatic, search, paid social, mobile and DMP management 📍Experience working with a variety of ad tech platforms 📍Proven understanding of digital platforms and channel strategies

If this role isn’t the perfect fit, there are plenty of exciting opportunities in blockchain technology, cryptocurrency startups, and remote crypto jobs to explore. Check them on our Jobs Board.