This position involves managing and optimizing digital acquisition campaigns across key paid channels for B2C, focusing on planning, executing, and refining high-impact strategies. The candidate will lead our customer acquisition and new business revenue in Sports and Prediction markets.

📍Campaign Management & Optimization: 📍Develop, launch, and optimize campaigns on various platforms across Search, Social Media, Display and Video. 📍Manage daily budgets, bids, and pacing to maximize ROI and user acquisition within defined target at the highest level of sophistication. 📍Customize creative and messaging to align with regional regulations, sports and events calendars, and user intent. 📍Utilize data to segment users by behavior, geography, interest, or device to enhance targeting efficiency and conversion rates throughout the client journey. 📍Integrate internal and third-party data sources to refine audience targeting and boost campaign performance. 📍Measurement & Reporting: 📍Monitor campaign performance using tools such as Google Analytics, Adjust, and platform-specific dashboards. 📍Produce comprehensive reports on key performance indicators (KPIs) including Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), Click-Through Rate (CTR), conversion rate, and Lifetime Value (LTV). 📍Provide actionable insights to cross-functional teams, including creative, product, and compliance departments. 📍Compliance & Market Sensitivity: 📍Ensure all marketing activities comply with state-level regulations and partner requirements. 📍Stay informed about legal landscapes, industry trends, and competitor activities within the Sports and Predictions sector.

Requirements

📍7-10 years of experience in performance marketing in large scale or rapidly growing companies. 📍Deep commercial understanding within Sports and Predictions Trading, with the ability to craft compelling messaging for user acquisition across web and app stores. 📍Adaptable and proactive, thriving in fast-paced and evolving environments. 📍Proven track record managing acquisition campaigns with minimum seven-figure budgets. 📍Solid understanding of attribution modeling, Media Mix Models, A/B testing, and customer lifecycle within the Sports and Predictions sector. 📍Experience managing SaaS analytics (Tableau, BI) and attribution platforms (AppsFlyer, Google Analytics). 📍Robust analytical skills with a performance-oriented mindset. 📍Experience collaborating with creative, compliance, and data teams. 📍Strong account management and negotiation skills. 📍A passion for sports and prediction markets. 📍Experience in trading and investing across traditional and decentralized finance.

The crypto industry is evolving rapidly, offering new opportunities in blockchain, web3, and remote crypto roles — don’t miss your chance to be part of it.