About the company
CoinMarketCap is the worldās most trusted and accurate source of data for cryptocurrencies. Used by millions of individuals, organizations, and exchanges, CoinMarketCap brings the most up-to-date market capitalizations, pricing, and cryptocurrency information to our users. Pulling data from multiple exchanges and combining our robust research allows us to provide the most realistic representation of each cryptocurrency. As we grow, we will continue to provide access to our data wherever, whenever, and however is most helpful to our users.
Job Summary
Key Responsibilities:
šDevelop and execute a comprehensive growth hacking strategy, including market positioning, user acquisition, retention, and brand promotion. šTo enhance brand awareness and user engagement, plan and organize online events, such as hackathons, community activities, festival campaigns, ecosystem interaction campaigns, and long-term incentive programs. šExecute marketing campaigns using various channels and strategies (such as social media marketing, email marketing, etc.) to attract new users and keep existing users active. šWrite high-quality promotional content suitable for various channels for marketing šAnalyze market trends and user data to optimize growth strategies and marketing activities continually. šWork closely with the product, technology, and design teams to align on marketing activities and product development. šSuggest and experiment with creative solutions to drive growth, given the nascent and experimental nature of the web3 industry
Qualifications
šAt least 5 years of experience in growth hacking or marketing, with a preference for candidates with experience in the blockchain industry. šExperience in both TradFi and DeFi organizations, preferably. Good knowledge of DeFi protocols and models. šUnderstands the different aspects of a web3 business - from infrastructure to markets - such that you will have a comprehensive assessment of the strengths and gaps of a web3 project. šStrong organizational and event planning abilities, with experience in successfully organizing large-scale events. šExcellent copywriting and communication skills, capable of creating compelling content. šFamiliarity with various marketing channels and tools šExceptional data analysis skills, making data-driven decisions, and optimizing marketing strategies. šGood teamwork and project management abilities, capable of working in a fast-paced environment. šBusiness Level English.