Key Responsibilities

📍Lead end-to-end paid media campaign strategy, execution, and optimization across Meta Ads and other key platforms. 📍Collaborate closely with business consultants to translate strategic goals into actionable media plans. 📍Drive data-driven audience targeting, creative testing, and bid management to maximize campaign ROI. 📍Implement and troubleshoot advanced tracking setups (GTM, Meta Pixel, APIs) to ensure accurate measurement. -Leverage AI, automation, and analytics tools to enhance efficiency and scale campaign performance. 📍Mentor junior team members, sharing knowledge and best practices to elevate the team's capabilities. 📍Continuously refine campaign playbooks and frameworks that drive client growth and agency success.

Requirements

📍3–6 years of hands-on paid media experience, primarily with Meta Ads (Facebook/Instagram). 📍Proven track record of managing and scaling high-budget campaigns across complex client portfolios. 📍Strong technical understanding of campaign setup, optimization, and tracking (Meta Pixel, GTM, Conversion API). 📍Data-driven mindset with the ability to interpret analytics and apply insights effectively. 📍Experience using AI tools, automation, or light scripting to improve campaign efficiency.

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