Duties & Responsibilities

1. Go-to-Market Strategy 📍Develop and execute go-to-market plans for new features and product launches within the Sky Mavis ecosystem (NFT marketplace, wallet, bridging solutions). 📍Analyze competitive landscapes and market trends to uniquely position our offerings in the Web3 space.
2. Product Positioning & Messaging 📍Create compelling, audience-specific product positioning and messaging that resonates with creators, traders, and gaming enthusiasts. 📍Collaborate with product and design teams to craft impactful narratives that highlight the value of our Web3 solutions.
3. Marketing Campaigns & Content 📍Plan, execute, and measure integrated marketing campaigns (email, social, paid ads, partnerships) to drive product awareness and user adoption. 📍Oversee the creation of high-impact marketing content (whitepapers, webinars, blog posts, videos) tailored to various segments of the Sky Mavis community.
4. User Research & Insights 📍Conduct user interviews, competitive analyses, and market research to understand user needs, motivations, and pain points. 📍Partner with product management to turn insights into actionable product roadmaps and enhancements.
5. Cross-Functional Collaboration 📍Work closely with Product, Engineering, Sales, and Customer Support to ensure a unified product experience and messaging. 📍Team up with Business Development to identify and pursue strategic partnerships that expand product reach and revenue potential.
6. Performance Analytics & Optimization 📍Define and track key product marketing metrics (MAUs, user retention, campaign ROI, etc.). 📍Leverage data-driven insights to continuously refine and optimize marketing strategies and messaging.

Requirements

📍2-3 years of experience in product marketing, must have work exposure to Web3 or gaming. 📍Proven record of managing successful product launches under tight deadlines and high visibility. 📍Self-starter with strong organizational skills and the ability to work under pressure in a fast-paced environment. 📍Exceptional cross-functional collaboration skills - comfortable working across time zones and with teams from diverse backgrounds.

The future of finance is here — whether you’re interested in blockchain, cryptocurrency, or remote web3 jobs, there’s a perfect role waiting for you.