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Product Marketing Manager
7 months ago | 445 views | 2 applications

Product Marketing Manager


About the company

At Trilitech, our mission is to power the Web3 revolution by facilitating the development of cutting-edge solutions on the Tezos blockchain. We specialise in Core Development, Application Development, Tooling & Infrastructure, Developer Experience, and Incubation & Acceleration across three key areas: Culture, Decentralised Finance, and Gaming. We’re committed to pushing the boundaries of what’s possible and continue to set new standards in this ever-evolving space.

Job Summary

What you’ll be doing:

📍Define, test, validate, coordinate, and execute product strategy including doing market analysis & competitive mapping. 📍Take ownership of the product marketing and communications strategies. Educate both internal and external stakeholders on our product features and their benefits. 📍Define a product’s target audiences, messaging, positioning and source of differentiation. 📍Plan and execute growth, acquisition, and retention activities across channels and markets 📍Improve conversion rates across the board, including landing pages, upgrade pages, renewal pages, and any other touchpoint for our products 📍Act as the users' advocate and the voice of the market to the product team, synthesising customer feedback into actionable insights to inform future product development.

Essential requirements:

📍Experience as a Growth Manager, Product Marketing Manager or Product Manager, with a track record of successful product marketing in B2B and B2C SaaS/marketplace environments 📍Proven experience planning and executing successful global go-to-market strategies for new products and features, including industry, market, and customer analysis 📍Ability to build integrated marketing strategies, choosing the right channels to bring products to market 📍Demonstrated ability to work at different product levels, from high-level analysis, down to hands-on product feature or campaign design and execution 📍Strong storytelling ability, with experience in building and scaling product value proposition globally to drive growth 📍Strong project and program management, with the ability to thrive in a high-growth, fast-paced startup environment, setting objectives, and ruthlessly prioritising activities based on impact 📍Excellent communication, interpersonal, and leadership skills with strong command on written and spoken English 📍Ability to make decisions based on data and user insights, strong customer empathy

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