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Product Marketing Manager
6 months ago | 507 views | 1 applications

Product Marketing Manager


About the company

Shakepay is reimagining financial services to give every Canadian their fair shake, by making it bitcoin-friendly, secure, and rewarding. When Shakepay launched in 2015, it quickly became one of Canada’s fastest-growing financial institutions. Backed by top venture funds having raised $44M+ and trusted by over one million Canadians and counting. People who choose careers at Shakepay are helping shape a future of financial freedom, opportunity, and prosperity for all Canadians.

Job Summary

You will

📍Be the first dedicated marketing resource, to structure go-to-market strategies and cross-functional working models across launch stakeholders (Product, Content, Policy, and Communications). 📍Influence and shape product strategies, positioning, and narratives through data and insights in collaboration with research partners, product, engineering, comms, and policy. 📍Lead strategy and planning for launch events each year to generate awareness across all recent product launches and provide Shakepay leadership an opportunity to keep the market up-to-date on evolving strategy. 📍Develop and execute integrated go-to-market strategies including goals, measurement, and collateral in partnership with cross-functional stakeholders. 📍Own agency relationships for performance marketing initiatives, including developing briefs, RFPs, and budgeting.
📍Continue to develop lifecycle marketing practices across email, in-app, and push. 📍Partner with Content Strategy to aid the transition from exchange to 📍Money App and related Brand development initiatives. 📍Maintain market insights through industry research and customer feedback process.
📍Present marketing strategies and plans to executives and cross-functional teams.

Must have

📍8+ years of full-time experience in Marketing or related fields. 📍Direct experience in product marketing, working closely with product teams. 📍Experience developing insights-driven consumer go-to-market strategies. 📍Proven track record of managing successful consumer-facing product launches. 📍Experience in financial services, specifically fintech. 📍Collaborative work experience across Product, Design, Lifecycle Marketing, Policy, and Communications teams. 📍Demonstrated ability to drive analytically rigorous marketing campaigns with internal and external stakeholders. 📍Strong presentation skills for executive and cross-functional team audiences. 📍Extensive project management experience.

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