What you’ll do

📍Own product marketing for Robinhood Crypto in the US, leading positioning and go-to-market strategy for new products and features as well as evergreen initiatives that drive adoption and engagement, in close partnership with regional counterparts 📍Partner with product, lifecycle, performance, creative, social, events, communications, legal, and compliance to define and deliver strategic growth initiatives 📍Serve as a strategic advisor to product teams, helping inform roadmaps and product improvements based on user insights and market feedback 📍Develop differentiated narratives and messaging informed by user insights, testing, and a deep understanding of the target audience 📍Craft marketing plans and creative direction that drive relevance, adoption, and sustained engagement for Robinhood Crypto 📍Define success metrics and track impact in partnership with product and data science teams, ensuring alignment with legal and compliance requirements 📍Be a strong customer champion, creative marketer, and problem solver

What you bring

📍7+ years experience in product marketing (or adjacent consumer growth/product roles) in tech 📍Strong go-to-market leadership, including shaping positioning, messaging, and integrated launch plans across channels 📍Ability to break down complex concepts so they’re simple, clear, and human 📍Strong relationship-building skills and ability to lead cross-functionally through influence 📍Data-informed decision making, including familiarity with experimentation and performance measurement 📍Fluency across key marketing channels (e.g., lifecycle, performance, in-product, and social) and how to sequence them for impact 📍Comfort operating in regulated consumer products and partnering closely with legal and compliance teams 📍Thrives in a fast-paced environment with a bias toward action

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