Your responsibilities

📍Product Positioning and Messaging - Help develop and refine clear and compelling positioning and messaging for our Bitcoin products and services, emphasizing their unique value propositions. 📍Go-to-Market Strategy - Help plan and execute go-to-market strategies for new product launches, including target audience definition and distribution channels, and ongoing evergreen campaigns. 📍Content Creation - Help create and optimize marketing content, including positioning statements, one-pagers, blog posts, case studies, videos, and more to educate and engage our target audience and support our sales and acquisition marketing teams. 📍Customer Insights - Gather and analyze customer insights and feedback to inform growth optimization, product improvements and marketing strategies. 📍Collaboration - Collaborate closely with cross-functional teams, including growth, product, design, sales, and acquisition marketing to ensure alignment on product and marketing strategies. 📍Competitive Analysis - Develop a deep understanding of the products you market and conduct competitive analysis to understand the market landscape and identify opportunities for differentiation. 📍Market Research - Stay up-to-date with industry trends, market developments, and regulatory changes related to Bitcoin.

Skills and experience that will help you succeed

📍10+ years experience in product marketing 📍Experience marketing IRA products 📍Experience marketing Bitcoin collaborative custody products 📍Strong understanding of Bitcoin, financial solutions, and wealth management 📍Exceptional written and verbal communication skills 📍Creative thinker with the ability to develop innovative marketing strategies 📍Proficiency in market research and data analysis 📍Strong project management skills and the ability to manage multiple campaigns simultaneously 📍Experience working with cross-functional teams 📍Results-driven mindset