About the company
PIP Labs is a research and engineering company at the forefront of decentralized technologies, intellectual property (IP), and artificial intelligence (AI). As a core contributor to the Story L1 blockchain, we’re building cutting-edge infrastructure and user-facing applications that empower creators, developers, and communities to own, remix, and monetize IP in radically new ways.
Job Summary
Responsibilities
📍Develop and execute the GTM strategy for Story L1 and the IP Portal, ensuring clear product positioning, compelling storytelling approaches, and strong adoption strategies. 📍Own product launches, leading integrated campaigns across owned, earned, and paid channels, ensuring high adoption from key audiences. 📍Rapid iteration and execution—take a test-and-learn approach to messaging, positioning, and campaign strategies to quickly optimize for impact. 📍Drive user enablement by producing clear, actionable content (docs, guides, case studies) that simplifies onboarding and accelerates adoption. 📍Collaborate with cross-functional teams (Product, Developer Relations, and BD) to align on key value propositions, product updates, and market trends. 📍Develop and refine Story L1’s and the IP Portal’s ideal user personas, ensuring we deeply understand and market effectively to current and prospective users. 📍Optimize product adoption funnels—identify friction points and opportunities to increase developer activation and creator engagement. 📍Showcase standout projects within the Story ecosystem, emphasizing how they leverage Story L1’s unique technical advantages to unlock new use-cases. 📍Act as a key liaison across departments, ensuring that product marketing is a force multiplier rather than a bottleneck to execution. 📍Support ecosystem growth and partnerships, crafting compelling narratives for onboarding developers, creators, and projects to build on Story L1.
What We're Looking For
đź“Ť5-8 years of experience in product marketing, with at least 2 of those in Web3 đź“ŤProven experience building and executing GTM strategies in a fast-moving, adaptable environment. đź“ŤAbility to translate complex concepts into clear, compelling materials that drive adoption. đź“ŤHands-on experience with Web3 product launches and developer enablement. đź“ŤStrong analytical mindset with experience using data to inform marketing strategy.
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