About the company
PIP Labs is a research and engineering company at the forefront of decentralized technologies, intellectual property (IP), and artificial intelligence (AI). As a core contributor to the Story L1 blockchain, weāre building cutting-edge infrastructure and user-facing applications that empower creators, developers, and communities to own, remix, and monetize IP in radically new ways.
Job Summary
Responsibilities
šDevelop and execute the GTM strategy for Story L1 and the IP Portal, ensuring clear product positioning, compelling storytelling approaches, and strong adoption strategies. šOwn product launches, leading integrated campaigns across owned, earned, and paid channels, ensuring high adoption from key audiences. šRapid iteration and executionātake a test-and-learn approach to messaging, positioning, and campaign strategies to quickly optimize for impact. šDrive user enablement by producing clear, actionable content (docs, guides, case studies) that simplifies onboarding and accelerates adoption. šCollaborate with cross-functional teams (Product, Developer Relations, and BD) to align on key value propositions, product updates, and market trends. šDevelop and refine Story L1ās and the IP Portalās ideal user personas, ensuring we deeply understand and market effectively to current and prospective users. šOptimize product adoption funnelsāidentify friction points and opportunities to increase developer activation and creator engagement. šShowcase standout projects within the Story ecosystem, emphasizing how they leverage Story L1ās unique technical advantages to unlock new use-cases. šAct as a key liaison across departments, ensuring that product marketing is a force multiplier rather than a bottleneck to execution. šSupport ecosystem growth and partnerships, crafting compelling narratives for onboarding developers, creators, and projects to build on Story L1.
What We're Looking For
š5-8 years of experience in product marketing, with at least 2 of those in Web3 šProven experience building and executing GTM strategies in a fast-moving, adaptable environment. šAbility to translate complex concepts into clear, compelling materials that drive adoption. šHands-on experience with Web3 product launches and developer enablement. šStrong analytical mindset with experience using data to inform marketing strategy.
Looking for your next challenge? The world of crypto offers exciting roles in blockchain development, web3 innovations, and remote opportunities.
