Responsibilities

📍Develop and execute go-to-market campaigns for new products and features, including target audience identification, creative brief development, brainstorm facilitation, creative direction, copywriting, and performance reporting. 📍Translate features and use cases into audience-specific benefits that clearly articulates the product's value proposition and differentiates it from competitors. 📍Work with growth and design teams to develop marketing assets including videos, static assets, social posts, blog posts, to educate and engage users 📍Monitor key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and make data-driven adjustments 📍Collaborate cross-functionally to identify and prioritize opportunities, projects, and processes, to maximize efficiency and effectiveness

Qualifications

📍5+ years experience as a full-time Product or Content Marketer 📍Proven track record of managing all aspects of a successful marketing campaigns for products or services used by millions of users 📍Excellent communication and storytelling abilities to convey product benefits effectively 📍Understanding of marketing principles and digital marketing tactics 📍Creative thinking to develop innovative marketing strategies and content 📍Passion and demonstrable knowledge in web3 and crypto. Ideally use dApps (ex. DeFi, NFT marketplaces) on a semi-regular basis. Excellent written and verbal communication skills 📍Data-driven, comfortable interpreting data to generate insights and inform creative decisions 📍Proven ability to influence cross-functional teams without formal authority 📍Experience in crypto