Key Responsibilities:

📍Strategy Development: Collaborate with the marketing and product teams to develop comprehensive B2B PLG marketing strategies aligned with business objectives and target market segments. 📍Customer Segmentation: Conduct research to identify and understand key B2B customer segments, their pain points, and preferences to tailor marketing initiatives effectively. 📍Product-Led Onboarding: Design and optimize product-led onboarding experiences for B2B customers, leveraging self-service resources, tutorials, and in-product guides to drive activation and adoption. 📍User Acquisition: Implement innovative tactics to drive inbound lead generation, including content marketing, SEO, paid advertising, and referral programs, with a focus on leveraging product-led growth principles. 📍Conversion Optimization: Continuously analyze and optimize conversion funnels, user flows, and touchpoints to improve conversion rates and drive scalable growth. 📍Retention Strategies: Develop and execute retention strategies to increase customer lifetime value (CLV), reduce churn, and drive upsell and cross-sell opportunities through personalised communications and engagement initiatives. 📍Performance Tracking: Establish key performance indicators (KPIs) and metrics to track the effectiveness of B2B PLG marketing initiatives, and provide regular reporting and insights to stakeholders. 📍Market Research: Stay informed about industry trends, competitive landscape, and emerging technologies in the Web3 space, and translate insights into actionable ecommendations for the team.

Requirements:

📍Minimum 2 years experience in B2B SAAS marketing, preferably in a high-growth startup or technology company. 📍Strong understanding of product-led growth principles and methodologies. 📍Proficiency in marketing automation tools, analytics platforms, and CRM systems. 📍Excellent communication skills with the ability to articulate complex concepts effectively. *Data-driven mindset with a track record of driving measurable