Key Responsibilities

📍Strategy & Positioning 📍Partner up with product and strategy teams to own the roadmap for the DeFi Wallet and Crypto.com on-chain features. 📍Define and refine messaging that communicates user benefits across self-custody, cross-chain access benefits, and security. 📍Develop clear user personas (e.g. DeFi users, NFT collectors, crypto-curious, token based) and craft personalized journeys to drive acquisition. 📍Lead on creative/copy positioning and brief submission for growth teams to deliver impactful and localised campaigns. 📍Partner closely with product managers to ensure alignment between roadmap, market insights, and messaging.

Requirements

📍3-to-5 years of experience in product marketing: ideally DeFi Web3 wallet background 📍Proven success launching and scaling B2C products or platforms and growing adoption and revenue sustainably. 📍Excellent communication and copywriting skills: you can simplify complex ideas and tell stories that convert. 📍Highly collaborative, with experience working cross-functionally in fast-paced environments. Bias to action. 📍Analytical mindset with proficiency in marketing analytics and user research. 📍Experience in regulated industries or financial services is a plus. 📍Bonus: Crypto native or familiarity with community-led growth.

Looking for your next challenge? The world of crypto offers exciting roles in blockchain development, web3 innovations, and remote opportunities.