About the company
The World's Leading Cryptocurrency Platform
Job Summary
Responsibilities:
📍 Strategy & Positioning 📍Own the product marketing roadmap for spot trading and crypto card verticals 📍Craft compelling messaging and value propositions that differentiate us in a crowded market 📍Define and refine user personas, use cases, and customer journeys 📍Launch Execution 📍Lead GTM planning for feature and product launches, coordinating cross-functionally with product, design, comms, and growth 📍Deliver impactful marketing assets across website, email, social, in-app, and video 📍Collaborate with PR, content, and community teams to amplify launches externally
Requirements
📍3–5 years of experience in product marketing, ideally in fintech, crypto, or high-growth tech startups 📍Proven success launching and scaling B2C financial products or platforms 📍Strong understanding of centralized exchanges, crypto spot trading, and payment card ecosystems 📍Excellent communication and copywriting skills—you can simplify complex ideas and tell stories that convert 📍Highly collaborative, with experience working cross-functionally in fast-paced environments 📍Analytical mindset with proficiency in marketing analytics and user research 📍Experience in regulated industries or financial services is a plus 📍Bonus: Familiarity with DeFi, Web3 wallets, or community-led growth
Looking for your next challenge? The world of crypto offers exciting roles in blockchain development, web3 innovations, and remote opportunities.